Our own Gabe Zichermann was recently interviewed by Choire Sicha of The Awl for this great article called “You’re Being Gamed“. The piece talks about Gabe’s beginnings in gamification, a broad overview of gamified advertising going on today, like Jay Z’s Decoded campaign sponsored by Bing and headed by Droga5, and how gamification can help with issues like the environment through companies like RecycleBank, and ideas on how to improve healthcare.
The article also mentions The Gamification Summit and how huge it is going to be! It’s right around the corner, so you should register as soon as possible to hear from speakers like Gabe Zichermann, Samantha Skey, CRO of RecycleBank, Neal Freeland, Director at Bing and many more!
