It’s a great day for the gamification world! Gamification platform BigDoor just closed $5M in funding from Foundry Group, Founder’s Co-op and other investors. This brings BigDoor’s total funding to $13M for this young three year old company. As one of the leaders in the gamification space, BigDoor has helped gamify different aspects of MLB.com, Nickelodeon and Dell (to name a few).
Earlier today, we spoke with BigDoor CEO, Keith Smith:
“Proving the efficacy of gamification is critically important if gamification is going to move from hype to reality. At BigDoor we have focused on not only building an easy to use platform that delivers incredible results, but have also built the underlying tech required to do cohort analysis, randomly selected control group creation and iterative exposure to aid in initial rollout. That means that we are now able to remove the implementation friction for our publishers so they can easily deploy a gamified rewards program to a subset of their audience, learn what is working, iterate and then easily expand to all of their audience. The results speak for themselves; over 150% lift in user loyalty and over 600% increase in user engagement!”
A big win for the gamification community and for BigDoor! Come see Keith Smith and BigDoor at GSummit this June 19-21 in San Francisco. Read more about BigDoor: April 3 Press Release, April 3 TechCrunch article
Very interesting, but will gamification be taken serious at b2b websites as well?
Awesome.