April 8, 2026
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bigdoor gavin hewitt

Why Real Rewards Matter: BigDoor’s Approach to Loyalty

Ivan Kuo12 mins

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.

Expect to learn:

  • Why are rewards important in a consumer facing gamified loyalty solution?
  • How are big brands embracing rewards and sweepstakes in their own loyalty programs?
  • What are some best practices for implementing a rewards program for your brand?`

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Gigya’s Social Gamification Boosts Content Discovery by 68%

Ivan Kuo05 mins

Gigya has recently released a new infographic that shares some statistics about their gamification implementations in 2012. According to their internal study, Gigya was able to raise website commenting by 13%, social sharing by 22%, and content discovery via activity feeds by 68%. Overall, Gigya has claimed their implementations in 2012 have resulted in a general 29% increase in site actions.

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BigDoor’s New Gamified Rewards Program Features an Analytics Dashboard

Staff12 mins

BigDoor has begun implementing a new analytics feature which encourages greater user engagement, with a simplified implementation process. The new platform will offer end users incentives for engaging with their websites and help publishers understand Key Performance Indicators (KPIs) like loyalty, engagement, viral distribution of content, and revenue in order to gauge the effectiveness of their incentives and actually…

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Weekly Recap: business edition

Jeff Lopez11 mins

This past week has seen the release of a flurry of articles around the web that highlight the business side of gamification. Following an updated announcement by Gartner that 70% of the Global 2000 organizations will have at least one gamified app by 2014, authors have raced to demonstrate how it has already taken hold in many different…

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Loyalty for the Little Guys

admin21 mins

Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…

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Weekly Recap – gamification around the web

admin21 mins

This week, the world of gamification was buzzing. Our recap covers comments by BigDoor’s CEO, Keith Smith on the engagement economy and recent partnership with Major League Baseball. Also, an older video that provides an overview of gamification in education by Extra Credits, as well as Gabe Zichermann’s recent talk at the Nordic Games Conference. Check out…

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