How Gamification Can Improve Employee Performance
Many people think of gamification as a consumer targetted model. While gamification techniques are particulary apt at increasing consumer involvement, they can also be applied to the employee management process for improvement.
Maintaining a consistent working attitude by employees is important for any business to keep healthy productivity. It takes effort by management to encourage employees to work for higher goals. It requires investment by management to identify where employees struggle in the process. Utilizing a gamification model within the management process can help businesses save time and reduce costs while increasing the bottom line.
Gamification techniques in the management process works in a similar way compared to the customer processes. They are designed to effect a greater involvement by employees in the business, through sales, marketing, or other processes, and they can help identify for certain employees which areas may be cumbersome and which areas may be most effective.
These techniques work through all levels of employment. Owners, chief officers, and other top figures may be able to direct lower managers to produce certain results. Managers will then direct their requirements to their respective employees. It is set up as a team model. The managers are the team leaders, and they are trying to get their teammates to help them win. As team leaders, goals or levels are set that teammates try to accomplish. Finding the right motivation can take some time because it depends a lot on the individual. Some may be more responsive to monetary reward; some may find the actual accomplishment most rewarding; others may just like being involved.
These levels or goals are set to be accomplished in a short time. Instead of waiting months or years for promotions and other benefits, employees will find that the hourly, daily, weekly goals to be enough satisfaction to encourage even more dedication to an effective working attitude.
It is important for businesses to remember that implementing a system of levels or goals is not the only condition of gamification. Because some employees may find it easier to accomplish specific tasks that others find difficult, team leaders need to impose conditions of difficulty for leveling up. Each individual will maintain their own level of difficulty, like a handicap in golf. If one employee finds selling 3 items to be difficult, but another finds selling 10 a breeze, then the difficulty is adjusted for those employees. This will help prevent employees finding certain tasks harder than others to have a chance in succeeding. It helps everyone to feel like they are a part of the accomplishment so that no one develops a poor working attitude.
Gamification techniques are great for businesses looking to improve employee performance. They provide a model for everyone to be a part of the business. With team leaders and team members, goals are set to be accomplished in a certain time. These goals are set based on the difficulty that an employee has attained from completing previous goals.
Have you experimented with any of these management techniques before? How have they worked ou for you?
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