If you haven’t heard of barriers to action as it relates to gamification, it’s time to start paying attention. The ability to identify and eliminate barriers to action is one of the fundamental properties common to successful gamification programs. Although the process typically goes unstated, identifying and eliminating barriers to action is widely used.
What’s the best way to talk about the gamification of gambling and gaming? PlayStudios CEO Andrew Pascal took the stage at GSummit SF 2013 to talk about MyVegas, a partnership between MGM Resorts and PlayStudios to bring gamified loyalty and rewards to the Las Vegas audience.
Watch his talk below as he details the unique challenges and opportunities associated with creating engagement in this challenging environment.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Andrew’s presentation by downloading it here.
As people all over gamify different things from work to education, one may ask where else it can be applied? Andrew Tipp, a writer/blogger/editor in digital publishing, discusses the possibilities of a new philanthropic avenue for gamification to be applied for blood donations.
Can gamification provide a viable reward system for donating blood?
Check out EngageDB for a true gamification database Considering that the entire Gamification Co blog is all about everything and anything gamification, we’ve felt a recurring need to create a resource that will allow anyone interested in gamification to learn as much as they can in one location. While our news section is great for…
Following up her main stage talk from GSummit 2012, Nicole Lazzaro took the main stage again at GSummit 2013 and gave us a new talk on how the emotional response from games can inspire people to take real actions for social impact.
We take a look at Nicole’s analysis on the psychology of fun and how her own game, Tilt World, was able to accomplish significant social impact by simply being fun.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Nicole’s presentation by downloading it here.
Have you ever wanted to share your personal gamification story to the world? Now’s your chance.
Actor Joseph Gordon-Levitt and Morgan Spurlock are teaming up to produce a crowdsourced documentary on gamification as their next project for JGL’s hittRECord organization. They’re seeking anyone and everyone to contribute stories, illustrations, graphics, and videos about the following question:
“What do you think has been gamified in today’s world?”
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Tacy Trowbridge, Head of Education Programs at Adobe.
Be sure to catch our next episode this Thursday, August 22 at 1PM ET/1800 GMT, where we feature Nicole Lazzaro, creator of Tilt World and president of XEODesign Inc.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In this week’s episode, Gabe and Tacy share some of Adobe’s education programs to see how they’re getting kids to become more creative and the resources they’re offering for educators and students. You’ll learn about Adobe’s Education Exchange, Tacy’s approach to motivating students in education, and a spirited user-chat about gamification user-experience. Watch the full talk below:
Did you know that HSN is more than just a TV-shopping channel? Since 2011, HSN has reinvented itself as a total entertainment and shopping portal with gamification and now sees over 200K daily interactions online .
At GSummit SF 2013, Jill Braff, Executive Vice President of Digital Commerce at HSN, took the main stage to share some statistics and the story behind HSN’s awesome success.
Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jill’s presentation by downloading it here.
A well-designed gamification system will often consider the player types of the audience that will be using it and seek to engage people based off what intrinsically and extrinsically motivates them.
While there are various gamified health systems out there, none of them have really looked towards engaging the the explorer-type like gNats Island — a game designed to help therapists communicate with mentally-challenged adolescents by exploring a virtual world alongside with them.
Entrepreneur prodigy Brian Wong has been sharing Kiip’s great case studies and strategies at GSummit ever since the first one in 2011. Check out his talk from GSummit 2013 to see what Kiip has been up to since then, the great success they’ve been achieving as a mobile rewards platform, and what it really means to “capture the moment”
If you’re interested in seeing Brian’s slides from his presentation, you can download it from the GSummit SF 2013 Slides page and be sure to subscribe to your YouTube channel to get all the latest videos as they come.
Imagine if retailers decide that it will treat its customers fairly and honestly. There would be no more deceptions, no more tricks. Any item that was made and sold would be priced non-deceptively. Surely a well informed, objective customer would gladly embrace this honest approach to pricing if it makes shopping better for everyone, right? As J.C. Penny (JCP) and recently ousted CEO goes to show, this was unfortunately not meant to be.
In fact, Johnson’s new strategy was a complete and utter disaster.
So, what does the gamification industry have to do with the failed initiative of a retail department’s store? It may seem unintuitive that the gamification industry could learn something from a entirely different field. However, through the gamification lens, we are able to delve into key lessons of the gamification process.
Of all the free MS Office 2007/2010 tutorials on the web, Clippy’s Second Chance in Ribbon Hero 2 leads the pack in the game based computer application learning. The program loads into MS Office (Word, PowerPoint, Excel and OneNote) and provides a fun way of learning MS Office’s features.
Isn’t it time you revisited your favorite Office paperclip?
We initially covered the BBVA Game as one really great case study for an effective use of gamification in consumer finance and this past GSummit, we were actually able to get a representative all the way from Spain to talk about some of the incredible stats the game was able to achieve for the bank. The BBVA game also led them to win the “Best Use of Engagement Techniques in Consumer-Facing Applications” at the 2013 GAwards.
Take a look at Javier Maroto, Innovation Manager at BBVA, to see what well-designed gamification can be capable of.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Mark Goldstein, Chairman of BackOps and loyalty industry veteran.
Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Tacy Trowbridge, who is the Head of Education Programs at Adobe. Watch the show to learn about all of Adobe’s gamified education initiatives!
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In this week’s episode, Gabe and Mark discuss the problems that exist in modern loyalty, why they’re there, and how to overcome them. One great quote from Mark:
“The problem with most loyalty programs is that people simply don’t level up to get to the fun part”
What does he mean? Watch the episode below to find out:
The conversation surrounding the quantified-self and measuring all-that-is-measurable has become a very hot tech meme and has even gone so far to successfully fund a Kickstarter for measuring brainwaves. Although brainwave monitoring is a small deviation from what’s popular, everyone has seen no shortage of these devices for measuring physical activity but even then, these devices are mostly limited to running and bicycling at best. What about everyone else?
Trace is a device currently on Kickstarter that wants to bring accurate tracking to surfers, snowboarders, and skaters that goes beyond the simple accelerometers in our smartphones and little wristbands.
