Mark Goldstein on the Pitfalls of Loyalty
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Mark Goldstein, Chairman of BackOps and loyalty industry veteran.
Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Tacy Trowbridge, who is the Head of Education Programs at Adobe. Watch the show to learn about all of Adobe’s gamified education initiatives!
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In this week’s episode, Gabe and Mark discuss the problems that exist in modern loyalty, why they’re there, and how to overcome them. One great quote from Mark:
“The problem with most loyalty programs is that people simply don’t level up to get to the fun part”
What does he mean? Watch the episode below to find out:
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