Retailers from all around the world face the problem of “customer promiscuity”. This is the term used to describe customers who lack loyalty to any one brand or company. Since customer loyalty is the foundation of a growing business, this issue is something that businesses constantly evaluate. Gamification For Improvement Of Customer Loyalty In order…
In most homes where a pre-teen or teenager resides you can probably find some video games lying around somewhere. Even some adults enjoy sneaking away to play these games. What at first appears as an idle waste of time is now seen in a different light. Video games in education have gained some of the legitimacy that they never enjoyed before.
Do you belong to a customer loyalty program? Maybe Starbucks, Walgreens, or Gilt? If so, you’re part of a three-billion strong membership within the U.S., according to Barry Kirk of Maritz Motivation.
While that may appear to be a staggering number, Kirk’s follow-up figure was even more surprising. Although there were billions of U.S. loyalty program members in 2014, many companies and brands experienced a decrease in engagement.
The game “FoldIt” has emerged as one of the more prominent examples of how games have applications in health, challenging players to fold a computer image of a protein into shapes that could be used in potential new treatments for disease. Now the game has found a place in research on one of the more prominent…
Jet.com is a new competitor to Amazon that is getting a lot of attention lately. It’s founded by the former creator of diapers.com who sold his company to Amazon and now is planning to turn around and eat their lunch. The startup will apparently meld the concept of Costco (membership club) with the concept of Amazon (fast…
Businesses adapting new strategies to accomplish a variety of problems will want to consider gamification as one approach. This classic approach has taken on new twists with all of the new technologies that we have today at our disposal. Already gamification creates many exciting outcomes but there are some pitfalls and common mistakes. Forgetting To…
