June 13, 2026
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nicole lazzaro

Nicole Lazzaro Explains The 4 Keys to Fun and Gamification

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. Today we’ll be looking at our last week’s guest: Nicole Lazzaro, President of XEODesign.

Be sure to catch our next episode this Thursday, August 29 at 1PM ET/1800 GMT, where we will feature Karl Kapp, Assistant Director of Bloomsburg University’s Institute for Interactive Technologies and prominent eLearning/gamification expert.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In last week’s episode, we explored the idea of fun. Would anybody even care about gamification if it didn’t produce something that was fun to do? Gamification practitioners have a responsibility of understanding how a fun system plays into their overall design and Nicole Lazzaro, came on the show to explain the psychology of fun and her theory on the 4 keys to all the types of fun that exist. Watch the video below to get the full scoop on what it means to have fun!



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myvegas

Meta Gaming? MyVegas Gamifies Sin City

Kevin Shane01 mins

What’s the best way to talk about the gamification of gambling and gaming? PlayStudios CEO Andrew Pascal took the stage at GSummit SF 2013 to talk about MyVegas,  a partnership between MGM Resorts and PlayStudios to bring gamified loyalty and rewards to the Las Vegas audience.

Watch his talk below as he details the unique challenges and opportunities associated with creating engagement in this challenging environment.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Andrew’s presentation by downloading it here.

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The Psychology of Fun: Transform Awareness into Impact

Kevin Shane02 mins

Following up her main stage talk from GSummit 2012, Nicole Lazzaro took the main stage again at GSummit 2013 and gave us a new talk on how the emotional response from games can inspire people to take real actions for social impact.

We take a look at Nicole’s analysis on the psychology of fun and how her own game, Tilt World, was able to accomplish significant social impact by simply being fun.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Nicole’s presentation by downloading it here.

If you have questions about this content or anything else related to gamification design, please join us tomorrow at 1PM ET as Nicole joins us as our live guest on the Gamification Revolution webshow.  RSVP and Sign-In to join the conversation!

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joseph gordon levitt

Joseph Gordon-Levitt Wants Your Gamification Story

Ivan Kuo12 mins

Have you ever wanted to share your personal gamification story to the world? Now’s your chance.

Actor Joseph Gordon-Levitt and Morgan Spurlock are teaming up to produce a crowdsourced documentary on gamification as their next project for JGL’s hittRECord organization. They’re seeking anyone and everyone to contribute stories, illustrations, graphics, and videos about the following question:

“What do you think has been gamified in today’s world?”

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tacy trowbridge

Tacy Trowbridge on Adobe’s Education Exchange and Promoting Creativity

Ivan Kuo12 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Tacy Trowbridge, Head of Education Programs at Adobe.

Be sure to catch our next episode this Thursday, August 22 at 1PM ET/1800 GMT, where we feature Nicole Lazzaro, creator of Tilt World and president of XEODesign Inc.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Tacy share some of Adobe’s education programs to see how they’re getting kids to become more creative and the resources they’re offering for educators and students. You’ll learn about Adobe’s Education Exchange, Tacy’s approach to motivating students in education, and a spirited user-chat about gamification user-experience. Watch the full talk below:



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hsn arcade

HSN is Reinventing Online Shopping with Gamification

Ivan Kuo11 mins

Did you know that HSN is more than just a TV-shopping channel? Since 2011, HSN has reinvented itself as a total entertainment and shopping portal with gamification and now sees over 200K daily interactions online .

At GSummit SF 2013, Jill Braff, Executive Vice President of Digital Commerce at HSN, took the main stage to share some statistics and the story behind HSN’s awesome success.

Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jill’s presentation by downloading it here.

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kiip brian wong

How Kiip is Making Rewards Work

Ivan Kuo01 mins

Entrepreneur prodigy Brian Wong has been sharing Kiip’s great case studies and strategies at GSummit ever since the first one in 2011. Check out his talk from GSummit 2013 to see what Kiip has been up to since then, the great success they’ve been achieving as a mobile rewards platform, and what it really means to “capture the moment”

If you’re interested in seeing Brian’s slides from his presentation, you can download it from the GSummit SF 2013 Slides page and be sure to subscribe to your YouTube channel to get all the latest videos as they come.

 

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mark goldstein

Mark Goldstein Explains the Problem with Modern Loyalty Programs

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Mark Goldstein, Chairman of BackOps and loyalty industry veteran.

Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Tacy Trowbridge, who is the Head of Education Programs at Adobe. Watch the show to learn about all of Adobe’s gamified education initiatives!

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Mark discuss the problems that exist in modern loyalty, why they’re there, and how to overcome them. One great quote from Mark:

“The problem with most loyalty programs is that people simply don’t level up to get to the fun part”

What does he mean? Watch the episode below to find out:



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stella grizont

How Playing Can Unlock Your Mind and Inspire You with Stella Grizont

Ivan Kuo32 mins

How would you react if a truck showed up outside your door and you were told to scream inside it for a team-building exercise?

Stella Grizont is the founder of WOOPAH and she believes positive psychology and play are the keys to unlocking our creative sides. She took the stage at GSummit 2013, to tell us about how her studies in psychology led to this revelation and how we might be able to leverage these techniques for ourselves.

She explains

  • Core principles of positive psychology and its perspective on engagement.
  • What is play? What is a game? And what’s the difference?
  • How to use play to spark transformation

Check out the video below to see how play can help you and be sure to subscribe to our YouTube channel to get all the latest updates as they come.

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bartle player types 3

A New Perspective on the Bartle Player Types for Gamification

Andrzej Marczewski810 mins

If you have an interest in gamification, the likelihood is that you have heard of something called Bartle’s Player Types. This is a model that Dr. Richard Bartle created to describe the types of people who played Multi User Dungeon (MUD) games, what they wanted, how they acted and how they interacted. Initially 4 types were identified; Killer, Achiever, Socialiser and Explorer.

Later, he would expand on this and create a more detailed model that included 8 types; Griefer, Networker, Politician, Friend, Opportunist, Scientist, Planner and Hacker.

This model is popular in gamification as it gives a nice basis to consider types of user you may come across. It is worth noting a few things though. The first, this is not a taxonomy, it is a dynamic model that not only explains initial types, but their interactions and evolution over time. The other important point is that this model was designed for MUD games (or MMO’s as we now see them). This takes a couple of things for granted – the biggest being that players are there to play!

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gamification startups

Gamification Startups Are Finding New Niches and Greater Profits

Kevin Shane25 mins

Gamification startups are still finding innovative methods to stake their places in new niches while producing large profits. Businesses are looking for new techniques and methods to establish their presence as the first authority to consumers. Many businesses are finding that new competition are ramping up the game which is leaving many to say: “If you can’t beat ’em, join ’em.” These new competitors are banking on the ideas and innovations coming from gamification methods and practices lending to impressive startups and profits.

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gamify the job search

How Can You Gamify The Job Search?

Ivan Kuo21 mins

Jon Guerrra first showed up at GSummit in 2012 when he spoke about a low-tech personal gamification system he created to achieve his goals. One year later, Jon has taken this system and used it to get a job at Google. Watch his talk from GSummit SF 2013 to learn about his journey into Google’s Mountain View campus and the ultimate power of post-its.

We’ll be releasing more talks from GSummit SF 2013 in the weeks to come! Subscribe to our YouTube channel to get each video as they’re released and as always, if there is someone you want to see released next, sound off in the comments below.

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