June 13, 2026
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naureen meraj

Naureen Meraj on Motivational Psychology and The Leadership Game

Ivan Kuo12 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Bob Marsh, CEO of LevelEleven, which is a company that develops gamification apps for Salesforce.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe asks Naureen about her work at NTT Data as a behavioral psychologist who led the implementation of a leadership game worldwide. Expect to learn the nuts and bolts that go into such a big implementation, important global design principles, and measuring engagement.



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Keep up with NTT Data’s work by following them on Twitter at @NTTDATAAmericas

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gsummit sf 2013 videos

GSummit SF 2013 Videos Are Coming Out to the Public!

Ivan Kuo22 mins

If you joined us for GSummit SF 2013, then you’ve clearly seen how awesome our community is, amidst of sea of brilliant experts, food trucks, and a gamified conference experience. It is our job here at Gamification Co to proliferate the latest and greatest knowledge about the gamification industry, so we’re finally going to begin releasing all of our videos from GSummit SF 2013 over the next few weeks.

We’ll be posting each of the new releases on our blog but if you want to get each of them immediately, be sure to subscribe to our YouTube channel to get each video as they come.

To kick off the first video we’re releasing, we want to share a story about engaging audiences with a real sense of purpose. Jeremy Heimans, Co-Founder and Chief Executive Officer of…Purpose, shares his story about using narrative storytelling to transform engagement for corporations, non-profits and citizens with integrity and purpose.

Stay tuned as we release more videos every week! Also, if you’re interested in seeing a particular speaker on GSummit, sound off in the comments below!

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game mechanics

Focus on the Game Mechanics, Not the Game

Kevin Shane23 mins

While games are an important and fun aspect of gamification, the main focus of gamification should not be the games, but rather the game mechanics. Game mechanics are what makes gamification so motivating and flexible; depending on the goal for implementing gamification, the games may vary considerably, but the most basic game mechanics will have the same purpose: to engage the user. Because of this, when companies evaluate the impact of gamification, they should not be focused on how many points the user achieved or whether or not they won the game, but rather on the increase or decrease in their productivity after the installment of game mechanics.

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long term engagement with gamification

5 Key Design Factors for Long-Term Engagement with Gamification

Victor Manrique2112 mins

Did you ever lose track of time because of a game? And have you ever asked yourself how you ended up spending 4 hours playing Candy Crush?

Games are one of the most engaging things that we can find because they involve and fulfill almost all of our main human motivators and happiness factors while creating so much funbut some very special ones have this stickiness that makes us want to play them for a long period of time.

But…why?

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bob marsh

Bob Marsh on Motivating Employees with Competition

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Bob Marsh, CEO of LevelEleven, which is a company that develops gamification apps for Salesforce.

Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Naureen Meraj, Senior Global Director, Gamification & Strategic Engagement at NTT Data.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Bob discuss the theory behind motivating sales teams with gamification mechanics. They explore interesting topics as to why employees need more motivation beyond commission, what really determines an effective salesman, how gamification allows employees to track performance, and what’s unique about LevelEleven’s approach to gamification design. They also take a number of questions from the audience and a special video guest who comes on to ask about the potential for gamification desensitization in the future. Watch the full video below:



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Check out LevelEleven to learn more about their Salesforce offerings and be sure to follow Bob on Twitter at @BobMarsh5

Be sure to check out next week’s episode on Thursday at 1PM ET.

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tim chang gabe zichermann

Tim Chang on Why Gamification Works as a VC

Ivan Kuo12 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Tim Chang, Gamification VC and Managing Director of the Mayfield Fund.

Be sure to catch our next episode this Thursday, July 25 at 1PM ET/1800 GMT, where we feature Bob Marsh, CEO of LevelEleven as our next guest.

In this week’s episode, Gabe and Tim get down into the nitty gritty on why gaming and gamification have always made sense as a business practice. Learn how an accomplished venture capitalist sees gamification and get a new perspective on the design practice. Also take a look to learn about Tim’s investment sensibilities as it comes to gamification and Tim’s investment case for gamification.

To learn more about gamification in ed and government, follow Tim on Twitter at @timechange.

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gamification gurus

Are You a Gamification Guru? Join our Community Op-Ed Program!

Ivan Kuo72 mins

After seeing the results of the Top 40 Gamification Gurus leaderboard in the beginning of the month (I joined the list at #35!), it’s helped me really visualize the passionate people who are working in this industry, as well as the evangelists promoting the idea of engagement with fun design.

I’m certain most of the people on the list have thoughts, ideas, and great information to share with the gamification community and I would like to make these voices heard, which is why I am excited to announce the start of our Gamification Community Op-Ed Program!

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measuring the ROI of gamification

How to Measure the ROI of Gamification

Gal Rimon45 mins

Measuring ROI is an elusive task: you have external factors that affect the results; measuring the baseline is a subjective process; forecasting future impact is hard and even calculating the actual investment is a project by itself.

That said, one can measure almost anything (I recommend reading the book How to Measure Anything). There are testimonies of increased sales results after implementing gamification systems by 5-15%. But, I believe we need to dive in to understand how to analyze success.

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melvin greer gabe zichermann

Melvin Greer on Gamification in STEM, STEAM, and the Government

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Melvin Greer, Senior Fellow at Lockheed and Martin

Be sure to catch our next episode this Thursday, July 18 at 1PM ET/1800 GMT, where we feature Tim Chang of the Mayfield Fund (@timechange) as our next guest.

In this week’s episode, Gabe and Melvin dive deep into the developing work happening in teaching STEM and STEAM (the A is for Art) education initiatives. The audience also asks a number of great questions as it relates to learning, knowledge transference, and emerging tech in ed. Melvin also gets into the intricacies with government gamification initiatives and the challenges of their implementation.



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To learn more about gamification in ed and government, follow Melvin on Twitter at @Lead_Innovate. You can also learn about Melvin’s upcoming events and projects at MelvinGreer.com

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gamification revolution

Rajat Paharia discusses Loyalty 3.0 and the State of the Industry

Ivan Kuo01 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Bunchball Co-Founder, Rajat Paharia.

In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? For more information on Rajat’s new book, check out Loyalty30.com. Watch the full video to find out:




Download this episode (right click and save)
In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? Watch the full video to find out:

For more information on Rajat’s new book, check out Loyalty30.com

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Vogue Raptor Easter Egg

Why You Should Have Easter Eggs like Vogue’s Hat-Touting Raptor

Ivan Kuo49 mins

“Up, Up, Down, Down, Left, Right, Left, Right, B, A,”

And boom: you’ve just earned yourself 30 lives because Contra for the NES was too damn hard. If you’ve never heard of any of these terms before, Contra is an notoriously difficult side-scrolling shooting game that was released back in 1988 on the Nintendo Entertainment System. The button combination above, known as the Konami Code, is a cheat that granted players 30 extra lives to progress through the hair-tearing game.

And in the case of Vogue’s UK website – this code does something awesome and you should have something similar for your own website.

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earn your wings foodie badge

Earn Your Wings: Air Canada’s Successful Gamification Venture into Loyalty

Gabe Zichermann211 mins

There’s little question that the loyalty “industry” has an innovation problem. With few exceptions, the world’s largest loyalty programs (mostly in travel, finance and retail) are mostly the same as they were 20 years ago. Social, mobile, gamification have struggled to find a footing, even as they are the entire foundation of next-gen loyalty systems such as those developed by Square, Belly or any number of gamified providers. With so much inertia and torpor, it’s easy to give up on traditional loyalty providers when it comes to innovation…but perhaps the old dog has a few tricks left.

A few weeks ago, through a social sharing post by a friend (this data point will be crucial), I came upon a new promotion run by Air Canada, called Earn Your Wings. The program created a leaderboard of top flyers during the promotional period that were ranked based on a range of activities. These included, but weren’t limited to, miles flown and were supported by a series of badges awarded for different activity loops. Top players split a large pot of 10 million miles at the end of the promotion period, and that activity seemed especially fierce, which is what really excited me.

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engagement platform

The Quest for the Perfect Engagement Platform

Ivan Kuo29 mins

Starting my own company was always the obvious choice. I was raised to look up to entrepreneurs as successful and independent visionaries. I set out to help people to realize the potential of cloud- based services and founded Alien Interactive in 1999. Almost 14 years ago, it was not an easy task. But my vision was bigger than that. I wanted to find a way to offer people what games and sports had offered me; the enjoyment of motivation, determination and deep engagement. The word gamification was not yet heard of but I was fascinated by the thought of making an engaging game out of less exciting work-days. But almost 14 years ago, without the adoption of technology we see today, it was even harder for people to understand that idea than the potential of cloud services.

My entrepreneurial ambition spawned, and still does, from one fundamental stance: There is no reason why work shouldn’t be a thrilling experience. By adding a well-designed engagement system to our enterprise-environment we can take advantage of the elements of games and sports to truly engage users, employees and partners.

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Gamification Co is Seeking a Social Media Intern

Ivan Kuo22 mins

We are currently looking for an intern to assist the main team with our social media accounts, increasing community reach, and engaging with top thought leaders across different industries. We also need assistance in handling our PR matters to continue spreading the reach of our company within the topics of engagement, loyalty and gamification.

The position is a classic internship with a stipend for support, credit (if available) and an opportunity to learn/develop your skills — and a potential full time gig

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