Gamification may be buzzing, but it hasn’t quite made the mainstream yet. In conversations outside the industry, it is still common to receive puzzled looks and even a few scoffs when “games” are mentioned in the same breath as business. Despite these holdouts, the future looks bright. “The Future of Gaming” is a recent report…
We’re on a treasure hunt for the top potential gamification interns in NYC. Gamification is the process of using game mechanics and game thinking to engage users and to solve problems. Our role in this world involves our blog blog at gamification.co, a big conference called GSummit, global local meetups called GSummitX, and creative consulting….
Awesome attendees and super engagement were the themes of the night at the first GSummitX meetup in NYC on November 30 at AOL Headquarters. When you put 45 people in a room, most of them strangers to one another, the level of engagement is generally networkish-y, but we got beyond and leveled up with this…
In the emergence of a new design discipline like Gamification, there are many successes and failures that contribute to the overall body of knowledge within the industry. In our case, the meme burst onto the scene so aggressively in 2010, that with some notable exceptions, most of us have been scrambling to simply put our…
We are hard at work preparing the next GSummit for Spring 2012 to be held in San Francisco. Some details are still to be determined, but we would like to invite you to join us in getting a head start to select the next round of creative and innovative individuals to take the stage at…
Since the dawn of the blockbuster gamification industry, I’ve been compiling, distilling and summarizing design patterns and systems. The objective has always been to help people across diverse industries such as marketing, healthcare, education, consumer tech, CPG and others find common entry points to this exciting new design approach. Over the course of the last…
Like many of you, I’m a huge fan of the Ted conferences and am in awe of the success they’ve had in spreading awesome ideas. So when earlier this year I was invited to give a talk at TedX Kids in Brussels, I rearranged my hectic schedule and set to work on a new talk….
In the past, I have been surprised to come across a number of people working on gamification that have never designed games and don’t play them regularly. Luckily, there are also people like Tony Ventrice who works at Badgeville and is a veteran game designer. In the past, he has made games with Playdom and…
The recognition of gamification is growing, and growing quickly. The question is, is it growing too fast? According to Gartner, the movement is somewhere near the top of the hype cycle, which means that there still needs to be some disillusionment before gamification enters its productive phase. MIT’s Technology Review today released an interview with Yahoo researcher,…
The two-day boutique Future of Web Design conference concluded yesterday in New York’s Midtown, with speakers focusing heavily on innovation in engagement science. The conference is hosted annually by UK based Carsonified, a design company with a refreshing set of core values.
GSummit San Francisco and New York City were huge hits, selling out and bringing together folks from around the world and from every corner of the gamification and engagement industries. Clearly however, not everyone can come to GSummit – and for many of those who attended, the two intense days of lectures, panels and workshops…
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. This emerging discipline – at the intersection of loyalty, behavioral economics and game design – is growing dramatically, with Gartner Group projecting that 70% of the world’s biggest companies will be actively using gamification by 2015. With extraordinary early…
Our last Gamification Summit was a huge success. Taking place September 15-16 in New York City, the Summit brought together top companies, thinkers, and experts in the gamification space for workshops and to share case studies at the cutting edge of gamification. The main stage held keynotes and panel discussions, but some of the best…
From an inside look at gamification’s roots at StackOverflow to the future backlash of “badge fatigue” gamification has run the gauntlet this week. Be sure to check out the other stories including a word from Ian Bogost’s co-founder, Gerard Lafond, and gamification in education, environmental sustainability, and the exciting world of life insurance.
There have been quite a few interesting stories on gamification from around the web this week. Highlights include a serious game on poverty that motivates participants to turn around and give back to the less fortunate, specifics by Michael Wu on how gaming the system can be overcome, an insightful Q&A on health games, and a terrifying…
