Most smartphone users (i.e., mostly everyone) have been getting excited by mobile providers new claims on their 4G networks. The speeds are supposedly incredible and who could resist the possibility of downloading a full-length HD movie right to your phone? But before you get too jazzed, you might want to check out the recent post…
Over the past week, two excellent overviews of gamification have come out that highlight a few of the pitfalls that must be overcome for a successful product or campaign. Michael Wu, PhD is principle scientist of analytics at Lithium. In his most recent post, Michael discusses the inevitable, that players will always try to game a…
A week ago, today, we kicked off our second Gamification Summit in New York. The results have been awesome, and for those of you who were unable to attend, we are releasing the slides from the conference and also be sure to check out the live blog for a recap off all of the events….
There’s been a bit of back and forth about my best-selling book, Gamification by Design in recent days. After reading the book itself, you can check out the opening review from PhD student Sebastian Deterding here, my measured response here, and his latest (not unexpected reply) here. Now that we’re all caught up, at the…
Last week marked the Gamification Summit in New York. Over two days, nearly 400 brand, startup, non-profit, academic and agency folks gathered in downtown Manhattan to hear extraordinary educators, professors, executives and designers share their expertise about this growing field. As an emblem of our growing industry – one that Gartner group projects will account…
Moderated by Eric Goldberg, the four previous speakers return to the stage to discuss practical tools for implementing gamificaion. Wu asks based on an audience question about well connected users who don’t access their base – “What can I do with my million fans?” if a person has a lot of fans but doesn’t or…
Michael Wu of Lithium Technologies is here to talk about his research into the science of gamification and online communities. With a PhD in Biophysics from UC Berkeley and three years of extensive study, Wu has produced of the most meaningful insights into the complex world of engagement. Wu analyzed what gets a person to…
Game developer and author of Game On: Energize your Business with Social Games, Jon Radoff began his talk by asking, “Who here likes slot machines?”Hands went up. Then he followed it with, “Who LOVES slot machines?” A few hands went up and he acknowledged that statistically there should be a few like them in any…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He introduces Bartles player types which looks at player motivation. They are: -Killer -Achiever -Socializer -Explorer This list, says Zichermann, is nothing short of revolutionary – He suggests you…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He begins by introducing Eric Goldberg, a 30-year industry veteran, who has been creating gamification designs since long before they were on trend. Goldberg explains that in early on…
Good morning! Welcome back to the GSummit NYC. After yesterday’s line up of spectacular speakers and panel discussions, expectations are high. But I have a feeling this day will not disappoint. The day’s events will begin with Gabe Zichermann, GSummit Chair and author of the brand new book featuring some easy and powerful tools for…
Kevin Richardson of MTV began his talk with a look at Volkswagen’s Fun Theory Contest. After seeing an add featuring “the deepest trash can in the world,” (a garbage can outfitted with a sensor that triggers when trash is deposited and echos the sound of something falling very far and clanging to the bottom.) Richardson…
All of our preparations have paid off and now, the big day has arrived. With 350 delegates expected, the Jewish Heritage Museum in the Battery neighborhood of New York City looks gamified and ready to go. Today’s events are beginning (a little late, but happily none-the-less) with an introduction by Gamification expert and GSummit Chair,…
Gamification Experts are using today’s New York City Gamification Summit to announce the formation of the first industry association called The Engagement Alliance. This not-for-profit organization has set its sights on the study of the science behind the power of game mechanics to create behavior change.
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome leaders in gamification and a few speakers and guests of our upcoming Gamification Summit in New York. Follow @gamificationco for updates and submit questions with hashtag #gsummit. Up next on September…
