A Homerun for GSUMMITx Boston!

It’s the only time that you’ll see both NYC and Boston win in the same game. GSUMMITx Boston gave the NYC GSUMMITx event a run for its money. Our featured talk by Gabe Zichermann was once again a positively hypnotizing experience. Even though Gabe’s has given his gamification talks multiple times all around the world, each time…

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Introducing the GBase

Part of our mission at Gamification Co is to catalogue the breadth and depth of gamification across industries. As gamification has grown, one of the top requests from our readers is “Do you have an example of gamification for *insert idea here* ?” While we do have a steady stream of gamification news,  we recognize…

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Getting Three Fs in Gamification

Over the last 3 years, I’ve had the privilege of analyzing, deconstructing and helping design gamification for many companies and non-profits. Since the publication of my first book, Game-Based Marketing (now available in audiobook format), there has been an ever-increasing clamor for process, methodology and systems that can be used to make gamification more repeatable…

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