Op-Ed: Counting Coup

Eagle Feathers, Hoof-Prints and War Paint: The Achievements and Awards of the Indians of the Plains Vincent Carrella is the author of the novel Serpent Box (Harper/Perennial). He also writes Giphantia, a weekly blogazine. Imagine you live in a small community of interdependent people. Your very survival depends upon a single source of food and raw…

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Announcing GSummit NYC Sept 2011

Today, we are announcing the Gamification Summit NYC 2011. Taking place on September 15-16, the event delves into how the techniques of social games and game mechanics can be used to engage audiences and drive behavior change in advertising, finance, branding, publishing, education, health, the enterprise and more. Speakers include Susan Bonds, the designer behind…

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Why we gamify

O’Reilly Radar just put up a new post by our own Gabe Zichermann exploring “The purpose of gamification“. Gamification has been differentiating itself from the earlier attempts at dragging games out of entertainment such as advergaming and in-game advertising. It is quickly taking hold as a viable process not only in advertising but also within areas as…

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O’Reilly Gamification Master Class

O’Reilly’s Gamification Master Class video has just been released as well as the early digital version of Gabe Zichermann’s new book, Gamification By Design. The Master Class video gives viewers the tools to understand the true power of games and how they can work with your business. It includes in depth coverage on the cutting edge…

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Games are the new TV

Increasingly, cable television has been threatened by alternative outlets like Hulu, NetFlix, and Apple TV for viewership and advertising. Hulu’s freemium and the ease of use of Netflix are far more engaging than channel surfing on Cabletown ever could be (not to mention cheaper). In his most recent post on Econsultancy, Gabe Zichermann argues that games represent…

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GEElab Discusses Gamification with a Sense of Humor

The Royal Melbourne Institute of Technology (RMIT) recently launched their Games & Experimental Entertainment Lab (GEElab). During SXSW GEElab director Dr. Steffen P. Walz handed out cards, co-created with Lancaster University’s Dr. Paul Coulton, for  Gamification: The Rhetoric Wars. Designed in the style of Magic: The Gathering, these cards depict 5 different guilds that represent…

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The Gamification Co Workshop Series 2011 is Coming to a City Near You!

UPDATE: Our Workshop Series 2011 is now over. If you are still interested in keeping up with the fast-moving frontier of gamification, we will be offering an in-depth workshop at Gamification Summit New York on September 16, 2011. For information and registration, visit GSummit.com. We’re excited to announce that Gamification Co. has expanded its successful workshops…

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The Social Psychology of Badges

Yahoo Research released a short study on what has become one of the most controversial mechanics in gamification: badges. Some people love ’em, some people hate ’em – but most of the arguments are based on speculation or personal preference. There hasn’t been much focused research done on their affect on people as a motivator…

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More on Meta Games with OMGPOP

OMGPOP is a casual gaming and social networking site. We’ve previously written about meta games and gamified gaming, but OMGPOP deserves a little more atttention. The premise is simple: play games, earn coins. Use those coins to customize your profile, in-game characters and environments, earn coins by reading mailing list, winning games, answering survey questions…

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Gamifying Australia – Talks & Workshops

Gamification is picking up steam in Australia. To provide more opportunities for our antipodean friends to get involved in the movement, we’re pleased to announce some speaking events and Gamification workshops taught by Gabe Zichermann. On March 15 come hear Gabe speak on the future of fun at RMIT’s GEElab event in Melbourne. RSVP now….

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