This is the full interview between Gamification Co’s Eric Bruenner and Buster Benson, continued from the selections. Eric: I used to be a writer and have been looking for a way to get back into writing. I stumbled upon your site, 750words.com, separately from gamification, but it’s use of gamification principles has gotten me writing…
This week’s recap has a collection of gamification stories form around the web. If you watch one video on gamification, let it be from the Chief Scientist at Salesforce.com, JP Rangaswami. He has an excellent perspective on gamification of the enterprise. Other articles include a clarification of gamification terms, a further look into the pitfalls…
Our own Gabe Zichermann was featured on O’Reilly Radar yesterday with his post, “Gamification has issues, but they aren’t the ones everyone focuses on.” Main discussion points include that the name gamification, multisyllabic as it is, is probably around to stay. On the topic of games in relation to gamification, he uses a quote from…
Kevin Slavin, co-founder of Area/Code (now Zynga New York) and Sebastian Deterding, UX designer, academic and gamification expert, both agree that Saatchi & Satchi S’ new study, “Engagement Unleashed: Gamification for Business, Brands, and Loyalty“, is plain and simply sloppy. “In a world filled with sloppy thinking, this ‘Gamification’ deck… is the sloppiest I’ve seen in…
Today, Gabe Zichermann’s Gamification Master Class Video and The Early Release version of Gamification by Design is available at 50% off on O’Reilly’s “Deal of the Day”. The video shows you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites. In the Master Class,…
The Massachusetts Innovations and Technology Exchange (MITX) will be holding their annual Innovation Awards on June 16th. Categories include Best “Doing Good” Innovation, Best Commerce Game Changer, Best User Experience, and others. SCVNGR was an awardee in 2009, and with the increasing interest around gamification, MITX introduced the “Best Use of Gamification” category. Finalists have been announced…
This week’s recap covers some great media content. Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?”, and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at…
Game On, the new book about Gamification by Jon Radoff, is an excellent resource for both technical and non-technical readers interested in tapping into the power of games. The book is written from a unique perspective; Jon is an entrepreneur with the rare blend of experience in creating games and building social media and web…
Julie Price, CEO of Mobile Adventure Walks, is an expert in human factors, UX, marketing, and product management. After analyzing gym members psychological and behavior profiles, Julie began building technology products to change behavior. Her designs and tests evaluated different interactions, themes, voices, and game-mechanics that would attract people to move more and eat healthier. Julie earned her MBA from…
This week in gamification: a framework for gamifying user interface and user experience, Keas comes out of stealth to reveal a game that keeps you healthy, an overview of how gamification is influencing how we watch TV, and to connect them all, Econsultancy asks the question, “Is everything a game?”
I recently sat down with Veer Gidwaney, founder and CEO of DailyFeats, to discuss some of the ways that the company is helping to “get people to achieve their maximum potential every single day” using gamification, points, and badges (or in this case “feats”). We introduced DailyFeats earlier in our blog, but some of the most…
This week, the world of gamification was buzzing. Our recap covers comments by BigDoor’s CEO, Keith Smith on the engagement economy and recent partnership with Major League Baseball. Also, an older video that provides an overview of gamification in education by Extra Credits, as well as Gabe Zichermann’s recent talk at the Nordic Games Conference. Check out…
Gaming the System: Changing the Course of Online Radicalization Alix Levine is the Director of Research for Cronus Global, a security consulting firm. She specializes in the study of homegrown extremism and online mobilization. You can find her at www.alixlevine.com. We all know that the purpose of gamification is to drive consumer participation. I fly on…
Throughout last year and during the Gamification Summit in San Francisco, we ran a series of full-day hands on gamification workshops. They were piloted in response to the strong market demand we heard for in-depth information and instruction around Gamification. We received valuable feedback from those sessions, and in response to participants’ needs—as well as…
The gamification of test-prep. ‘Angry Cars’ and the difference between advergaming and gamification. The weak-points of the gamification movement. And an open sourced solution to gamification. All in this week’s gamification around the web.
