Michael Wu, PhD, principal scientific analyst for Lithium, has started a mini-series of blog posts at their Lithosphere blog that delve into the science behind gamification. His first entry broke down the basics, explaining what is gamification, and the distinction between game mechanics versus game dynamics. “[Game mechanics] are principles, rules, and/or mechanisms (much like…
The Engage Expo is wrapping up here in New York. The conference focuses on engaging kids and youth with digital games, with thematic tracks ranging from “App Strategy” to “Creative, Design, and Development”, and of course our favorite, gamification. Speakers in the gamification track included a panel with Rajat Paharia, Chief Product Officer at Bunchball,…
“How long till life is one big video game?” asks Ivor Tossell in his recent article in the Innovation section of The Globe and Mail. In the piece he gives and introductory definition of gamification and quotes Gabe Zichermann for his insights as someone “at the forefront of a new strain of marketing thinking” and…
For those of you who kept up with Twitter, you know that there were a lot of really cool pictures taken at the inaugural Gamification Summit (Jan 20), the VIP Pre-Party (Jan 19) and the Gamification Workshop (Jan 21). Many photos were posted in that realtime stream, but we have a lot more thanks to our…
Matt Murphy and Mary Meeker, analysts for the leading venture capital firm Kleiner Perkins Caufield & Byers (KPCB), recently released a research presentation entitled “Top Mobile Internet Trends” for 2011. It gives a detailed look at how social networking and the mobile web have been booming all over the world, changing the face of media…
Everyone born after 1975 has grown up gaming. And everyone born after 1990 has grown up online. Between these two points of fact, many young American adults have forgotten how to be social. As in IRL. (Or maybe it’s just everyone I know?) Sure, we’ll “friend” each other on Facebook, play cooperatively in Farmville, IM…
Stephen Totilo of Gizmodo isn’t completely sure how he feels about gamification, but he certainly hates cheaters. In his recent post called “You’re All Liars“, Totilo writes about how he became a frequent user of the check-in apps Foursquare and MyTown, the issues that arose as the apps changed to combat cheaters, how he himself…
Gabe Zichermann participated a great deal in Social Media Week, New York. On Monday he gave a talk at Time Inc. called “The Year of Gamification” where he discusses the trends we can expect to see in 2011 and the possibilities for the future of gamification. You can see the presentation slides here. He was…
Gabe Zichermann was featured very prominently in an article for The San Francisco Chronicle by Casey Newton that was released this past Tuesday. In the piece, entitled “Online game-based marketing can be big business“, Gabe projects that 2011 will be the “year of gamification”, shares his thoughts on why games are so hot right now…
Gamification has gotten increasingly more present, but it’s also been getting more “meta”. Many game consoles have been using gamified gaming for sometime now. Both XBox 360 and PS3 have achievement and trophy systems (respectively) where players can unlock special acheivements that are supplemental and complimentary to the games their playing. These motivators work equally…
Note: if you weren’t able to get into the inaugural GSummit, visit our streaming partner, Fora.tv and get 30 days of unlimited access to content now. Thanks to everyone who attended the first ever Gamification Summit on Thursday! The turn out was absolutely amazing – nearly 400 attendees along with our phenomenal speakers, panelists and…
Thank you again for attending The Gamification Summit. Please enjoy use of the official decks from our speakers to review. To make the most of these materials, we suggest purchasing on-demand video content from Fora.tv, where you can watch archival footage of the conference for 30 days. Wanda Meloni, Founder & Senior Analyst, M2 Research- What…
The first ever Gamification Summit is underway with a full house and lots of streaming guests. If you want to join the live stream, visit GSummit.com today and get 30 days access to the content – including my keynote. If you want to follow the discussion on Twitter, search for the hashtag #gsummit .
Gabe Zichermann was a guest today for BBC World Service Podcast: Digital Planet with Gareth Mitchell and Bill Thompson on the social media episode. Gabe chats with Gareth and Bill about what makes a successful loyalty program, whether or not we should be concerned with over-saturation with gamification and, of course, how excited he is…
I was recently interviewed by Sharon Panelo of JWT Intelligence for this really great piece that came out online yesterday. We discussed how marketing is changing, how brands in every category can use game mechanics to increase engagement and The Gamification Summit that’s happening next week! Our talk was a lot of fun and I’m…
