GEElab Discusses Gamification with a Sense of Humor

GEElab Discusses Gamification with a Sense of Humor


The Royal Melbourne Institute of Technology (RMIT) recently launched their Games & Experimental Entertainment Lab (GEElab). During SXSW GEElab director Dr. Steffen P. Walz handed out cards, co-created with Lancaster University’s Dr. Paul Coulton, for  Gamification: The Rhetoric Wars. Designed in the style of Magic: The Gathering, these cards depict 5 different guilds that represent a thought-camp in the arguments for and against gamification.

The guild types fall into the realm of  a utopian, dystopian, or neutral mentality, all of course being rather tongue-in-cheek. On the far utopian end, you have the “California Sunshine Guild- Gamers will sort out all of the world’s problems while happily gaming“. Meanwhile on the dystopian end you have the “Critical Theory Guild – We’re doomed to lose the digital life-game. Bring booze & let’s debate ad infinitum“.

The cards were originally based off of a talk given by Steffen at the LIFT conference in Geneva about the different approaches and rhetoric surrounding gamification – Gamificationization as he calls it.

Paul Coulton explained that the purpose was

“…primarily to highlight that whilst rigorous debate is good we should avoid dramatic monologues if an understanding of the complexities of Gamification is to be revealed. These means engaging and appreciating all the differing points of view that now exist.”

Steffen Walz commented

“I really wanted to engage people in a dialogue about Gamification, face to face, and particularly handed the cards to people who could be considered members or even leaders of certain guilds, such as Jesse Schell and Jane McGonigal. It turned out that they liked them, and they understood the playful rhetoric of rhetorics implied, at least that’s what they told me.”

It’s true that there are many dedicated professionals speaking on both sides of gamification, with sincerity and passion. In order for any real progress to happen, everyone has to be open minded enough to see the issues from all possible angles in order to best utilize new engagement theories and explore all the possibilities whether it’s for marketing or for world problems. This requires not taking one’s self so seriously from time to time.

We can expect to see more interest things coming out of GEElab, as they continue to explore (and occasionally, poke fun at) the changes happening to the landscape of entertaiment through gaming and intersection of social content and new technologies.


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