The prospect of talking about the dangers and downfalls of gamification gone wrong sounds a bit taboo for a gamification conference. But just because something is uncomfortable doesn’t mean it doesn’t exist, and Nir Eyal, author of Hooked: How to Build Habit Forming Products, wants people to know the dangers of gamification. In a recent article, “Is…
Gamify Your Scrum Training and Build Team Synergy Agile is all about team alignment, mindset sharing and streamlined, self-assessed work to bring about the best value possible to all stakeholders. This methodology is found in all kinds of Agile development, especially in the Scrum form. There are conventional teacher-centered processes to learn Scrum, but there…
I traveled to Gsummit on a search to discuss the latest trends and strategies in implementing successful gamification strategies, utilizing cutting edge business intelligence software, sustaining engagement and loyalty and of course see the much anticipated keynote Neil deGrasse Tyson (you can see a video of Gabe Zichermann interviewing him on gamification revolution). On the second day of…
The three-month-new CEO of Badgeville, Jon Shalowitz, made a splash at GSummit this week with his own attendance, two company speakers, and the engagement bar (serving engagement, not drinks). We managed to speak with Shalowitz about his perspective of the gamification industry, and he had some intriguing thoughts on where the field’s focus should be….
At GSummit Wednesday we ran into Robin Jenkins, the Regional Marketing Manager of 138 Applebees restaurants under the RMH Franchise Corporation, the second largest Applebees group. She talked with us about her collaboration with Bunchball to increase employee engagement at Applebees restaurants. Last July, Jenkins began working with Bunchball to see if gamification can solve…
Each year at GSummit, we announce winners of the GAwards–representing the best use of engagement techniques in different industries and areas of business. We crowdsourced the nominees to see who has had the most impact on the gamification communities and we officially announced all the winners at the main stage of GSummit SF 2014. Here’s a…
Here on the second day of GSummit, Content Manager Ashley Tate of BigDoor stopped by to provide us with some unique insights into the gamification industry. BigDoor’s unique angle comes from the perspective of a customer loyalty company that uses gamification as simply one tool of many to carry out their programs. BigDoor started 5…
We were excited to have Peter Heinrich join us this year at GSummit. Peter is a Developer Evangelist at Amazon. Below are his bio, video and slides from GSummit SF 2014: Peter Heinrich has programmed video games since 1991, when he started his career porting PC titles to the Amiga. He has developed games for desktop, console,…
We were excited to have Jeff Hawley join us again this year at GSummit. Jeff is the Director of the Customer Experience Group at Yamaha Corporation of America. Below are his bio, video and slides from GSummit SF 2014: Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his…
We were excited to have Bill Hanifin join us this year at GSummit. Bill is the Engagement Solutions Director at Hanifin Loyalty. Below are his bio, video and slides from GSummit SF 2014: Bill Hanifin is Managing Director of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity…
We were excited to have Stella Grizont join us again this year at GSummit. Stella is the Founder and CEO at WOOPAAH. Below are her bio, video and slides from GSummit SF 2014: Stella Grizont is the Founder and CEO of WOOPAAH, dedicated to helping people and their companies’ flourish. WOOPAAH is loved by Google,…
We were excited to have Daniel Green join us this year at GSummit. Daniel is the Co-founder and CTO at Wikistrat. Below are his bio, video and slides from GSummit SF 2014: Daniel Green is a co-founder and the CTO of Wikistrat, the World’s first Massively Multiplayer Online Consultancy (MMOC). Originally from Sydney, Australia, Daniel…
We were excited to have Erik Gensler join us this year at GSummit. Erik is the President of Capacity Interactive. Below are his bio, video and slides from GSummit SF 2014: Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country’s leading…
We were excited to have Thomas Fuller join us this year at GSummit from Next Jump. Thomas is the Co-head of Engineering at Next Jump (along with GSummit Speaker, Albert Balcells). Below are his bio, video and slides from GSummit SF 2014: Thomas Fuller is the Chief of Engineering at Next Jump, Inc. (NxJ). Tom joined Next…
We were excited to have Dr. BJ Fogg join us this year at GSummit. BJ is the Director of the Behavior Design Lab at Stanford University. Below are his bio, video and slides from GSummit SF 2014: Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods…
