You just started a new game. As you learn the rules and begin to experience success, you earn a few badges notifying you of your achievements. Then, as you advance in the game, you start to beat harder challenges, earning you… more badges. According to Michael Wu, Chief Scientist at Lithium Technologies, this is the problem…
We were excited to have Maarten Molenaar join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate…
With a great deal of demand for Gabe Zichermann’s Advanced Gamification Workshop (Expert Level 3 w/ Certification) at GSummit this year, the community has pushed us to offer more workshops around the country. We’re excited to announce that we’ll be bringing our always sold-out Advanced Gamification Workshop to Los Angeles (Nov 4), San Francisco (Nov…
We were very excited to have Jane McGonigal join us at GSummit again. Jane is the inventor at SuperBetter. Below are her bio and video of her GSummit SF 2014 Q&A discussion: Jane McGonigal, PhD is a world-renowned designer of alternate reality games — or, games that are designed to improve real lives and solve…
We were excited to have Wayne Lin join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Wayne Lin is a Senior Director of Product Management at Opower and responsible for the residential energy efficiency and demand response solutions and multi-channel communications platform. In his three years at…
We were very excited to have Nicole Lazzaro join us this year at GSummit. Nicole is the President of XEODesign. Below are her bio, video and slides from GSummit SF 2014. This is what Nicole says about herself: I make games more fun. The leading expert on emotions and the fun of games, I have made…
We were excited to have Shawn LaVana join us this year at GSummit. Shawn is a Senior Director of Product Marketing at Virgin Pulse. Below are his bio, video and slides from GSummit SF 2014: Shawn LaVana is an accomplished start-up technology marketer with 15 years of progressive experience. At Virgin Pulse, part of Sir…
We were very excited to have Andrea Kuszewski join us at GSummit again. Andrea is a Researcher and Manager at Scientific Vortex Group. Below are her bio, video and slides from GSummit SF 2014: Andrea is a research scientist in the fields of cognitive neuroscience and psychology, focusing mainly on creativity, intelligence, motivation, sociopathy, and…
We were excited to have Ryan Kleps join us this year at GSummit. Ryan is a Process Analyst at Boeing. Below are his bio, video and slides from GSummit SF 2014: Ryan has been involved in the Information Technology field since the early 1980s and has worked for The Boeing Company since 1989. He has held…
We were very excited to have Amy Jo Kim join us this year at GSummit. Amy is the Creative Director at Shufflebrain. Below are her bio, video and slides from GSummit SF 2014: Amy Jo Kim is a social game designer, part community architect. She’s worked on Rock Band, eBay, Netflix, indiegogo, nytimes.com, The Sims,…
We were excited to have Robin Jenkins join us this year at GSummit. Robin is the Regional Marketing Manager at RMH Franchise Corporation. Below are her bio, video and slides from GSummit SF 2014: Robin Jenkins is a Regional Marketing Manager for RMH Franchise Corporation, one of the fastest growing restaurant franchise groups in the…
There are few industries that resist progress and change more than the airline industry. With a platform heavily dependent upon safety and security, technological change is rare. Through years of research and development, Ponch Orendain, project manager at Delta Airlines, has worked with a team to create a truly revolutionary training platform for Delta’s employees, appropriately…
We were excited to have Barry Kirk (@barrykirk) and Bill Hennessy (@bill_hennessy) of Maritz Motivation Solutions (@maritzmotivates) join us this year at GSummit. Barry is VP of Consumer Loyalty Strategy, and Bill is Persuasive Design Strategist, and together they lead a full-day workshop on persuasive design for next-generation loyalty marketing. You can read more about the workshop and…
Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively. Knack, which is based in Palo Alto, California, quantifies…
Attending GSummit as a speaker for the third year in a row, Yu-Kai Chou, developer of the Octalysis framework, is an established veteran in the gamification industry. Working in gamification for the past 11 years, Yu-Kai has developed the Octalysis (octagon + analysis) framework to explain the eight core drives that motivate people to engage in…
