Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for…
Incentive Research Foundation Annouces The Do’s And Don’t Of Gamification With 1 in 4 corporate programs now using some form of gamification, it is more important than ever to make sure you are doing it right. In a recent publication, Gamification Done Right – The Do’s and Don’ts, The Incentive Research Foundation (IRF) offers 10 crucial…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
Gabe will be one of the featured speakers and workshop facilitators at this year’s Colloquy Loyalty Summit September 29th to October 1st in Scottsdale, Arizona. Join Gabe on Oct 1st for his talk titled “Making Loyalty Fun Again: Gamification and Engagement” and then for his half-day Gamification of Loyalty Workshop with Jeff Berry. Quick synopsis…
During our coverage of GSummit 2014, we sat down with Robyn Hannah (@robynhannah) from Punchtab to discuss the relationship between their company’s approach to customer loyalty implementations and how data driven decisions are baked into their formula. Robyn Hannah, Vice President for PR and Communications at PunchTab, a technology platform enabling brands to engage their customers and gain actionable…
In his session at GSummit 2014, Brian Burke, vice president of research at Gartner, outlined gamification, its potential and its future impact. Burke rehashed his stance on gamification from his 2014 Gartner research report. He stated that gamified programs have existed for longer than most people realize (e.g., Olympic Games, Boy Scouts, Weight Watchers). However,…
Daniel Green, co-founder and CTO of Wikistrat, spoke at GSummit 2014 on an intriguing topic: How Gamification Motivates All Age Groups: Or How to Get Retired Generals to Play Games Alongside Students and Interns. Wikistrat, a crowdsourced consulting company, leverages a worldwide network of experts from various industries to solve some of the world’s geopolitical…
This Interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on gamification trends (including gamification in the workplace, sales gamification software and teaching games software). Fresh off of his presentation at GSummit 2014, “Gamification as a Strategy,” Dopamine’s behavioral design expert Ankit spoke to TechnologyAdvice’s Clark Buckner about “the G word,” Dopamine’s custom-tailored solutions for…
A QUESTION OF TRUST If someone introduced a new currency, would you trade your hard-earned cash for it? Who would determine the value of the new currency? How would it be regulated to maintain value? These are the questions being asked about bitcoin, which is a “cryptocurrency.” And, make no mistake, it’s gamified. Yet the…
“Gold medals aren’t really made of gold. They’re made of sweat, determination, and a hard-to-find alloy called guts.” – Dan Gable I have noticed that the terms “flow” and “deliberate practice” are being used interchangeably in the gamification community. This leads to misinterpretations that I feel should be addressed. The term “flow” is one of the…
Since the beginning of the gamification movement, we’ve had our fair share of naysayers. Some have been academics, others simply impassioned folks with strong opinions. At their most charitable, these critics have stated – as fact – that basic gamification mechanics simply won’t (can’t) work. At their worst, they’ve accused us of being manipulative, under-informed…
Crowdsourced Dr House Fills a Niche in Creative Diagnostics A new gamification startup, CrowdMed (@CrowdMed), has broken into the gamified health field with a unique mobile application that is looking to change how rare diseases are diagnosed. CrowdMed targets two different audiences. First, the company targets patients who have bounced around from doctor to doctor looking for a diagnosis that fits…
Customer loyalty is one of the fastest growing gamification segments, and it makes sense. If gamification principles can be used to engage workers and website visitors, there are no reasons why they cannot be used to help modernize the traditional customer loyalty card. When we started our directory of gamification vendors on TechnologyAdvice a year…
I’m always on the hunt for insightful conversations with leaders in the tech industry including deep dives into the gamification space, digital media strategies, data visualization trends and much more. At Gsummit I was able to have numerous conversations with the top leaders in the gamification space, including one of Gsummit’s biggest 2014 sponsors Badgeville. In…
