aaron price livecube

How livecube Cuts Through Social Media Noise at Events with Gamification

If you were at GSummit in the past two years, you’re probably familiar with livecube, the super-fun, conference-optimized Twitter client we’ve been using to engage all of our attendees. To learn more about it, we invited livecube co-founder Aaron Price to explain to us how clever design and gamification makes Twitter more bearable in event settings. Learn about livecube, its features, and successes by watching the full video below:



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Make sure you come back on December 5th to check our next guest on the Gamification Revolution webseries.

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Personalization in Gamification: Nitro 4.3

One of the things companies most want to accomplish with gamification is to offer scalable personalization. In an ideal world, e-commerce, social and behavior-change sites would offer entirely personalized views of game mechanics like challenges, achievements, leaderboards, etc. Just as targeted advertising has helped raise click-through rates, so too would personalized gamification be better able…

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Community Rules: Using Gamification to Drive Publishing and Community Engagement, Part I

Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about what Twitter, democracy and crowdsourcing have in common. The answer is: You….

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How Big Data Analytics and Gamers Could Solve Fraud and Security

Gamification has drawn much inspiration from games and gamers in tackling real world problems. Just to name a few, video game titles such as World of Warcraft and Simcity are revolutionizing lesson plans, Portal 2 was used as a talent recruitment tool and a puzzle game helped to unlock parts of the AIDS protein structure. These developments have allowed significant progress in their respective fields. Yet, how do we tackle the burning issues of security and fraud in an enterprise scenario? While it may seem daunting at first glance, we could once again draw key lessons by literally observing gamers and combining big data analytics.

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james gatto

What Are the Legal Issues with Gamification?

Gamblification is a term that we have adopted to describe the intersection of social media and gambling. Although it may not seem like it at first, many Gamification systems walk a dangerous line, giving users the option to gamble with currency in their system. Given the complexity of the legal issues around this concept, it is not always easy to ensure that one does not cross the line. When is gambling in gamified systems ok, and when isn’t it? What are some of the risks you should consider, and what are the basic legal considerations and concerns affecting gamification in general? Join legal expert James Gatto for this fast-paced, crowd-favorite session on some of the key legal issues every gamified system operator needs to know in the video below.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jim’s presentation by downloading it here.

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6 Steps to Successful Loyalty Programs that Win

Reward programs are nothing new. They all work under the simple premise of “more you do business with us, the more we will recognize your loyalty in the form of discounts and/or prizes.” For example, airlines give out frequent flyer miles that can be redeemed for free trips depending on how many times you have flown with that certain airline. Rewards program extend to any and all retail, from airlines to Starbucks to your local gelato store. However, did you know that in 2011, it was reported that Americans accumulated $48 billion dollars on loyalty programs. What’s worse, $16 billion of that $48 billion went unredeemed. Would you ever want to throw away a third of your money?

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Behind the Scenes Notes from gsummitX Tel Aviv

We had a great gsummitX in Tel Aviv on Christmas Day, with a standing room-only crowd and great speakers. We’ll soon share some of the videos from the event, but in the meantime you might enjoy reading my notes. I took these from listening to the varied speakers and then did an impromptu presentation where I responded to their assertions and highlighted their most interesting comments. My handwriting isn’t the best, but the topics are fascinating.

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Encouraging Gen-Y Entrepreneurship with the Gamification Market

According to many economists, encouraging the growth of small businesses and entrepreneurship is one of the best ways to help the country recover from the financial setbacks of the past few years. An entrepreneurial spirit does not come easily to everyone, though. It takes a certain type of personality to strike out independently, but there are also a range of business skills needed to find success. Schools, universities, and graduate management programs are taking note, and slowly but surely are introducing small business training modules to their curricula. Motivating kids to think about jumping aboard the small business wagon is, many believe, a smart move, both for the economy and the future development of our leaders. Particularly as technology continues to develop and become ubiquitous, there are likely to be an ever-increasing supply of entrepreneurial opportunities for those who are willing—and prepared—to take on the challenge.

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MMOWGLI: The Navy’s New Crowdsourced Ideation Game

What could the US Navy’s crazy acronym “MMOWGLI” possibly mean? – “Massively Multiplayer Online War Game Leveraging the Internet”

The acronym makes me picture an old Admiral with a monocole saying “Ah yes, we need to use the internets!” but the game is being used for more than just a little “war game”.

MMOWGLI is a new game by Office of Naval Research (ONR), Naval Postgraduate School (NPS) and Institute for the Future (IFTF) designed to crowdsource solutions for some of the Navy’s current problems.

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Nicki Minaj and Jim Lehrer Teach How Not To Moderate Your Gamified Project

Gamification practitioners are among the most effective people who can keep visitors returning to their websites over and over again.  To reward the most frequent and enthusiastic visitors for becoming involved members of their web community, I encourage making “moderating” a prize to be earned. For example, HR gamifiers could consider giving the most enthusiastic…

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Get Certified in Gamification Design Online

I’ve been hard at work on a bunch of cool projects, and I wanted you to be among the first to know about my latest: you can now earn your first two levels of gamification certification online, at your own pace.

In partnership with Udemy, I’ve developed an all-new curriculum that teaches you the basics of gamification and engagement design in two parts:

1. Fundamentals of Gamification (LEVEL 1, BASIC)
2. Design Principles, Mechanics, Mastery & More (LEVEL 2, EXPERT)

Click on the two links above to check them out, watch a free lecture, and automatically take advantage of special, limited-time pricing for Gamification Co friends and partners.

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kahnoodle

Kahnoodle Wants to Make Your Relationship a Spicy Game

Don’t hate the player; hate the game, right? Well if you’re in a relationship, the only game you’re playing is figuring out how to keep your partner happy…maybe there’s a better way to play that game.

Billed as “the couples app that makes it fun and easy to keep your relationship awesome,” Kahnoodle seeks to turn the relationship dynamic into am exchange of gamified interactions.

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