At the SIIA Ed Tech Business Forum, chief product officer for Pearson’s K-12 technology group, Luyen Chou acknowledged that his company needs to become an “Electronic Arts for education.” What does Pearson, one the world’s largest book publishers for education, have in common with Electronic Arts, another giant of the video games industry?
by Justin Schier, Chief Creative Officer Dopamine Inc. @justinschier If you’ve never experienced the British TV phenomenon phenomenon known as Golden Balls, it’s worth watching a bit, even for kitsch value. Even though it went off the air in 2009, there are hours of it available on YouTube. It was basically a just-as-shlocky, slightly more sophisticated…
From the initial email you receive when you first sign up for RunKeeper, an exercise tracking and companion site, you get the feeling of a strong community. “You’re not alone on the road to reaching your goals- the RunKeeper community is here to support you along the way!”, says the message from CEO Jason Jacobs….
We were excited to have Bill Hanifin join us this year at GSummit. Bill is the Engagement Solutions Director at Hanifin Loyalty. Below are his bio, video and slides from GSummit SF 2014: Bill Hanifin is Managing Director of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity…
It’s not just the US dollar that’s feeling the pinch of inflation – loyalty programs too have been increasingly caught in a spiral of “less for more”. Though it’s a lot more frustrating to see your cash balance erode at the gas pump or supermarket, it’s also problematic when something you’ve been saving up for…
Ed Note: When it comes to social media, online interactions and gamification, many people often overlook how the law factors in. Working in an industry surrounded by ever-changing technology and innovation, legal precedents and regulations are also in a constant evolution in order to keep up. These laws exist to protect users, developers and business…
A great deal of research has been done examining how game based learning has been used with phenomenal success in the world of education to enhance students’ learning experience and now more and more research is being done on how the corporate world is utilizing game based learning to increase job satisfaction, enhance training programs, improve productivity, increase sales, and ultimately drive profits.
If shaking your phone like a madman wasn’t enough to wake you on those tough mornings, then try joining the Wake-up Club for the PlayStation Vita. The Wake-up Club is a free alarm application that matches you with 12 other random users who all have the same alarm time for a little bit of group motivation.
Entrepreneur prodigy Brian Wong has been sharing Kiip’s great case studies and strategies at GSummit ever since the first one in 2011. Check out his talk from GSummit 2013 to see what Kiip has been up to since then, the great success they’ve been achieving as a mobile rewards platform, and what it really means to “capture the moment”
If you’re interested in seeing Brian’s slides from his presentation, you can download it from the GSummit SF 2013 Slides page and be sure to subscribe to your YouTube channel to get all the latest videos as they come.
For those of you who kept up with Twitter, you know that there were a lot of really cool pictures taken at the inaugural Gamification Summit (Jan 20), the VIP Pre-Party (Jan 19) and the Gamification Workshop (Jan 21). Many photos were posted in that realtime stream, but we have a lot more thanks to our…
As you probably already know, the French take food very seriously. French cuisine is about high quality and small portions, each piece expertly crafted so as to feed your desire for aesthetics (visual, olfactory and gustatory) as much as your hunger. In fact, food is so important that naming the best chefs is of national…
From casual smartphone gamers to hardcore console and PC elitists, almost everyone plays games. It comes as no surprise then that with the popularity of games on an upward slope, groups have come together to develop games that can support learning, reflexes, and peace of mind. The Health Games Research provides scientific leadership and resources to further the development. design, and effectiveness of game technologies that promote health.
There’s a lot of exciting news surrounding the Gamification Summit on January 20-21st at San Francisco’s Mission Bay Conference Center. We’ve confirmed a bunch of exciting new speakers, including: Comcast: Eric Grilly, Executive Vice President and Chief Digital Officer, Comcast Sports Group Google: Vikas Gupta, Google Payments NBC/Universal: Jesse Redniss, Vice President, Digital, USA Network Microsoft:…
This week in the GBase, we have three new examples for health and wellness gamification applications: Zombies, Run! – an immersive running game that has players running away from zombies to collect supplies and build up their virtual base Keas – an employee wellness application that places an emphasis on points, badges, and teamwork SlimKicker – is a gamified…
I was recently interviewed by Sharon Panelo of JWT Intelligence for this really great piece that came out online yesterday. We discussed how marketing is changing, how brands in every category can use game mechanics to increase engagement and The Gamification Summit that’s happening next week! Our talk was a lot of fun and I’m…
