April 29, 2026
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calm

Calm: A Meditation App That Does Feedback Right

Gabe Zichermann35 mins

One of the most elemental concepts in good gamification design is what I call the three Fs: Feedback, Friends and Fun. They come in many forms, but together they form the foundational structure of how we create engagement. I’ve written and spoken about the three Fs at length, but I find myself spending a lot of time thinking about and designing effective feedback systems.  I also love to meditate.

At the intersection of both of these interests is the excellent and visually gorgeous app, Calm. It’s a guided meditation app for iOS that’s received a number of accolades for its simple design and great programming. The premise of guided meditations it that an instructor’s voice (and soothing music) help you relax, focus and create productive, healing brain states.

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The Power and Pitfalls of Status in Social Networks: Scruff’s Blue Dot

Ivan Kuo12 mins

We all know motivating with SAPS and status can go a long way but what happens when it works against you?

Scruff is a fast-growing global brand in mobile dating, and the world’s second largest mobile social network distinguished by a tight-knit community, vocal users and strong brand image. With this powerful cohesion and motivated users, the introduction of status items can have unintended consequences – both positive and constructively challenging. Founding Partner and Chief Product Officer Jason Marchant shares the lessons of Scruff’s Blue Dot – an arbitrary status program that pushed the community’s buttons – and how you can leverage those insights for your community-oriented site, service or app.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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jesse redniss - suits recruits

Case Study: How Suits Recruits Increased Its User Base by Tenfold

Ivan Kuo01 mins

Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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interval training for productivity

Consider the Interval-Training Design to Boost Productivity

Gal Rimon46 mins

The fitness and weight-loss world is being revolutionized by the popular concept of interval training – the concept is as simple as it is effective: alternating bursts of intense activity with intervals of lighter activity instead of steady-state pacing throughout the exercise.

Take walking for example. If you’re in good shape, you might incorporate short bursts of jogging into your regular brisk walks. If you’re less fit, you might alternate leisurely walking with periods of faster walking. Gradually increasing the intensity of your workouts as you physically and mentally adapt to your routine.

Interval training improves your aerobic capacity, strength and endurance; even more importantly, it keeps boredom at bay and makes working out achievable so that you stay motivated to keep your routine up.

Couldn’t we also apply this model to our gamification design for a similar effect on workplace productivity?

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5 More Key Insights from the Enterprise Gamification Forum (Part 2)

Heong Weng Mak16 mins

Previously, we have discussed 5 key lessons drawn from the Enterprise Gamification Forum that would help organizations successfully deploy gamification. This time, we will look at another 5 key insights that organizations should take heed during the post implementation phase of the system.

  • Review and Reiterate
  • Search and Engage
  • Teaching Complex Topics with Gamification
  • Gamification is a Two-Way Ecosystem
  • Badges are not a band-aid
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michael wu

The Psychology Behind Intrinsic and Extrinsic Motivation with Michael Wu

Ivan Kuo32 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode tomorrow on Wednesday, October 9 at 1PM ET/1800 GMT, where we will feature  prominent gamification community figure, Yu-Kai Chou.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

Last week, Lithium’s Chief Scientist Michael Wu came on the show to discuss the psychology behind engagement and motivation. During the show he mentions the following on the morality of motivating others intrinsically:

“Engaging with people through their intrinsic motivations isn’t good or bad…it’s just the way it is”

What does he mean? Watch the full episode below to get a thorough explanation of the meaning behind intrinsic/extrinsic motivation, how motivation changes over time, and a glimpse into Lithium’s IT security practices:



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mark yolton global communities

Nurturing and Growing Global Communities at SAP

Ivan Kuo11 mins

SAP is one of the world’s largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP’s community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world in this talk from GSummit SF 2013

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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gamification partnerships

Gamification Partnerships: Distinguishing Between Game Changers versus Press Releaseware

Carter Lusher16 mins

In the development of any nascent technology market there is a stage when partnership announcements start to increase and gamification is no different. For prospects and customers of gamification vendors it is important to take into consideration these partnerships when evaluating vendors for short lists and selection. However, not all partnerships are created equal so enterprise and public sector organizations need to carefully weigh partnerships as part of their evaluation criteria. To complicate matters, gamification startups often do a poor job communicating what the partnership really means and the value it delivers to customers. As a consequence, managers have to develop the skills to dig into the details of partnership announcements in order to make informed decisions about the relevance and value of the partnership for their organizations.

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bitcoin

Can Bitcoin be the Universal Currency for Engagement?

Kevin Shane01 mins

What if instead of having 1 card for all your different loyalty systems (a la Belly) you could just have 1 universal currency for all your digital transactions?

Bitcoins are taking the world by storm – an alternate currency that changes the dimensions of privacy, interaction and value management for consumers everywhere. But how can bitcoins be leveraged for loyalty, engagement and gamification? Join Patrick Murck , General Counsel of the Bitcoin Foundation for this eye-opening and insightful GSummit SF 2013 talk on one of the most important innovations in finance.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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5 Lessons for Marketers from Adweek’s Science of Gamification Panel

Heong Weng Mak16 mins

Last week, New York City hosted Advertising Week, an annual event where leaders and experts of the marketing industry gather to share their thoughts and ideas. Amidst the 200 events, the gamification industry shared the spotlight as Digital Flash hosted a panel discussion themed “Science of Gamification”. Below are the five key points drawn from the discussion panel.

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julia stiglitz pamela fox coursera

Achievement and Progress in Education: The Coursera Example

Ivan Kuo01 mins

Coursera is hard at work transforming post-secondary education through its innovative partnerships and use of MOOC (Massively Online Open Course) approaches. Behind their breakneck success is the desire of learners around the world to progress in their own lives and achieve something greater than themselves. In this insightful session from GSummit SF 2013, Julia Stiglitz and Pamela Fox will share Coursera’s insights about the need for progress, what drives user behavior in a lifelong learning context, and how to deliver this sense of achievement intrinsically.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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sales team gamification adoption

5 Steps to Getting Your Sales Team to Adopt Gamification

Margo Kleman07 mins

Gamifying sales processes is a great way to motivate your sales team and increase their productivity. According to Salesforce, 90.4% of companies report that their gamification initiatives are successful. Already, most salespersons possess competitive personalities – always wanting to be top of sales in the district or close a deal over their competitor- so it only makes sense to gamify the process to tap into that innate instinct. However, not everyone is so willing to adapt to a new software or process so the trick then becomes how to get the maximum amount of the sales team thoroughly engaged with it and receive the most return from your investment. Here are some tips on how to get your sales team to adopt gamification.

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wexler

Is Advergaming Still Relevant?

Ivan Kuo01 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode next Thursday, October 3 at 1PM ET/1800 GMT, where we will feature Michael Wu, Chief Scientist at Lithium.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Jim Wexler, CEO of Experiences Unlimited and chair of the Enterprise Gamification Forum, came on to talk about advergaming’s place in the world of gamification. Can advergaming still matter with gamification around? How can marketers decide between the two? Learn about Jim’s design philosophy in the full episode below:



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