Don’t hate the player; hate the game, right? Well if you’re in a relationship, the only game you’re playing is figuring out how to keep your partner happy…maybe there’s a better way to play that game.
Billed as “the couples app that makes it fun and easy to keep your relationship awesome,” Kahnoodle seeks to turn the relationship dynamic into am exchange of gamified interactions.
Our community has long extolled the virtues of gamification for motivation. Motivation, however, has many facets. Fear, for example, is a powerful motivator. Could gamification be a heads up version of survival of the fittest? Today let’s play devil’s advocate and look at the dark side of gamification, even if just to better understand it. Because without dark there can be no light.
Needle CEO and founder, Morgan Lynch, has created a remote online customer sales chat platform that implements gamification to encourage remote workers to excel, using social influence to sell. He is an expert in using game mechanics in a non-game context to incentivize remote workers to achieve success by clearly defining benchmark performance goals – creating healthy competition as they compete for points toward free products and more. Needle’s system is proven to help brands boost their online sales and strengthen the online customer experience.
During this session, Morgan explains how using gamification with his untraditional online sales support platform has improved productivity and performance, while driving millenial workers in unique and unprecedented ways.
Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Morgan’s presentation by downloading it here.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. Today we’ll be looking at last week’s guest: Karl Kapp, Professor/Consultant at Bloomsburg University and Gamified Learning Veteran.
Be sure to catch our next episode this Thursday, September 5th at 1PM ET/1800 GMT, where we will feature Jon Radoff, entrepreneur, author, and game/gamification designer.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In last week’s episode, Karl and Gabe went through many of the anxieties teachers have with games in the classrooms and how to address them. This is a great episode to watch if you’re an educator and are unsure about the right way to incorporate games into the classroom. Karl goes into some really top-notch insights about not only the games but the teachers themselves!
Check out the full interview in the video below:
As the gamification movement continues to grow, we’ve been looking for better ways to connect the global community. Our big conference – GSummit – attracts a good number of global attendees to SF in June, but not everyone can afford to come to San Francisco. Also, we wanted to find a way to help the local community form while providing training and certification opportunities. So we’re trying something entirely new: GSummit Global – a virtual event series that brings together the best of live and virtual events into one affordable, accessible package. I’ll be traveling around the world this winter – and I’d like you to join me
The challenge of monetization is about more than dollars and cents – it is about continuously enhancing the user experience. Many developers steer clear of monetization solutions, fearing that they will turn off users and cause drops in retention and engagement rates.
However, when ads are presented as personalized they can have favorable implications for user experience and engagement. Below, I will share some data that demonstrates a positive correlation between the implementation of such ads and an increase in overall engagement.
In order to provide some context, PaeDae is a premium ad network that leverages a “reward ad spec” to help app developers monetize. One of the biggest contributors to our success is our commitment to ensuring that reward ads look native, and blend seamlessly into a user’s overall game or app experience.
I’ve been hard at work on a bunch of cool projects, and I wanted you to be among the first to know about my latest: you can now earn your first two levels of gamification certification online, at your own pace.
In partnership with Udemy, I’ve developed an all-new curriculum that teaches you the basics of gamification and engagement design in two parts:
1. Fundamentals of Gamification (LEVEL 1, BASIC)
2. Design Principles, Mechanics, Mastery & More (LEVEL 2, EXPERT)
Click on the two links above to check them out, watch a free lecture, and automatically take advantage of special, limited-time pricing for Gamification Co friends and partners.
Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best — and worst — ways to create customer loyalty with gamification.
Learn from their lessons as Restaurant.com CRM Manager, John Reynolds, and Badgeville Producer, Zachary Bodnar, walk us through some design principles and lessons learned for achieving loyalty success in ecommerce.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of John’s presentation by downloading it here.
Critics of gamified education always seem to miss some major points:
Gamified education should be advocated for its most practical reason: It’s the best method we know on how to organize learning environments to increase knowledge in both diversity and density. Gamified education is not merely an improvement from the current traditional educational model; it’s a completely new innovative way of learning.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. Today we’ll be looking at our last week’s guest: Nicole Lazzaro, President of XEODesign.
Be sure to catch our next episode this Thursday, August 29 at 1PM ET/1800 GMT, where we will feature Karl Kapp, Assistant Director of Bloomsburg University’s Institute for Interactive Technologies and prominent eLearning/gamification expert.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In last week’s episode, we explored the idea of fun. Would anybody even care about gamification if it didn’t produce something that was fun to do? Gamification practitioners have a responsibility of understanding how a fun system plays into their overall design and Nicole Lazzaro, came on the show to explain the psychology of fun and her theory on the 4 keys to all the types of fun that exist. Watch the video below to get the full scoop on what it means to have fun!
There is a recent Der Spiegel report on the NSA gamifying its infamous international surveillance program, XKEYSCORE. Gleaned from a secret report entitled, “Tales from the Land of Brothers Grimm”, it detailed training procedures that were used to motivate NSA agents who are new to the program. Gamification mechanics were used such as how agents could earn “skilz” points and “unlock achievements” as they effectively use the training program. What was startling was that the report indicated the training procedure changed the perception of its users opinion on surveillance after a certain period of time.
Here at Gamification Co, we have covered numerous examples where gamified systems have been used for good in solving problems across industries. Nonetheless, there is a need to address the elephant in the living room where gamification is used for questionable means.
Some of the most exciting things happening in education are the advancements in education technologies, like classroom-wide tablet systems and online learning platforms but it doesn’t mean a creative lesson plan can’t be just as effective.
Amy Baskin, an English professor at Florida State College at Jacksonville, created a teaching-system that combined a series of “Olympic-style” events revolving around teaching grammar conventions. Professor Baskin took the stage at GSummit SF 2013 to share her story with the Grammar Olympics and shows us all how there is no substitute for great teachers.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Amy’s presentation by downloading it here.
If you haven’t heard of barriers to action as it relates to gamification, it’s time to start paying attention. The ability to identify and eliminate barriers to action is one of the fundamental properties common to successful gamification programs. Although the process typically goes unstated, identifying and eliminating barriers to action is widely used.
What’s the best way to talk about the gamification of gambling and gaming? PlayStudios CEO Andrew Pascal took the stage at GSummit SF 2013 to talk about MyVegas, a partnership between MGM Resorts and PlayStudios to bring gamified loyalty and rewards to the Las Vegas audience.
Watch his talk below as he details the unique challenges and opportunities associated with creating engagement in this challenging environment.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Andrew’s presentation by downloading it here.
As people all over gamify different things from work to education, one may ask where else it can be applied? Andrew Tipp, a writer/blogger/editor in digital publishing, discusses the possibilities of a new philanthropic avenue for gamification to be applied for blood donations.
Can gamification provide a viable reward system for donating blood?
