Here is a tough gamification challenge for you… Design and build an appealing app that is engaging enough to get kids who are in the grips of painful cancer to document their daily pain experiences. To their credit, that is exactly what Toronto agency Cundari did. The advertising, branding and design agency partner with pediatric oncologists at the Hospital…
M2 Research recently updated its bellwether forecast for Gamification Industry revenues, projecting aggregate spending of $2.6Bn by 2016 in the US, climbing from $242m in 2012. Revenues among the leading gamification platform providers are set to approximately double per year from 2011 to 2016. Wanda Meloni, lead analyst and CEO at M2 will further analyze…
Part VI – Taking it to the Next Level This is the sixth and final part of a series of posts on the role of gamification in modern education by Andrew Proto. If you missed the previous articles, catch up with “Part I: the Unique Obstacles Teachers Face“, “Part II:Technology’s Role in a Gamified Classroom“,…
This week on the Gamification Roundup we have a number of interesting articles for the gamification enthusiast to ponder: Rajat Paharia of Bunchball provides some gamification patterns to consider for enterprise implementation. IBM is rewarding office weightloss with cash but has users input their own data. The Asian Games market is growing rapidly – could…
Hello GCo Readers! Today we have three examples of sporty and active gamification added to our GBase: GolfStatus is a location-based mobile platform that rewards golfers for their achievements, loyalty and influence. GolfStatus also helps golf courses and businesses obtain, engage and retain customers. Winter’s Angry is a gamified advertising campaign by Nike in 2011 featuring reaction-based minigames and…
The Gamification Summit (June 19-21 in San Francisco) has announced a number of additions to the summit’s already impressive lineup of speakers: Chamillionaire – The Grammy® award winning artist will talk about the success of his Chamillionaire Rewards Program and share lessons other artists can learn about engaging their fans. Tim Chang – Noted venture capitalist from Mayfield…
EMC Corporation, Gamified First, let me express some incredible excitement that, along with an incredible team, I helped launch RAMP last week. RAMP, short for Recognition, Award, and Motivation Program, is EMC Corporation’s first gamification deployment. This is a big deal for us. RAMP went live to an community audience 230,000-members strong. The early feedback…
This week on the Gamification Roundup, we’re getting corporate: Tim Chang of Mayfield Fund provides some expert insight on incorporating gamification, pharmaceutical company Boehringer Ingelheim’s has its first foray into gamification , a beautiful blood pressure tracking app called BloodNote engages through design, UnitedHealth is starting to bring gamification into their activities, and a high Klout score…
“Gamification adoption has reached a tipping point, and we think it is high time that the very best this industry has to offer be recognized,” said Gabe Zichermann, chair of The Gamification Summit. “With the GAwards, we are excited to recognize and honor the best achievements in Gamification in a number of different areas, from…
As a Facebook fan of The P.S. 22 Chorus, I found the following video last week: You might think this is just your average cute dancing baby youtube video, but you’d be wrong! The toddler in this video demonstrates the innate ability in children to find the game in anything. At 1:04, this little girl finds…
Hello GCo Readers! Today we have one new and two older but very good examples of gamification added to our GBase: Mplifyer – (pronounced ‘amplifier’) is a unique software platform that provides rewards and benefits to individuals, businesses, schools, charities and non-profit organizations using gamification concepts eBay – established in 1995, features one of the earliest…
Today in our ongoing GList Series, we’re featuring Kes Sampanthar of Cynergy. Now here at GCo we like to call gamification as a kind of “engagement science”. Why science? Because gamification practitioners have hypothesized what it will take to motivate an audience, experimented with new projects, and drawn conclusions about what works and what doesn’t….
The following is an Op-Ed piece by Adam Tendler I’ve always had an ambivalent relationship with games. In Little League, I’d stand in the outfield and cover my face with my baseball glove, at once bored and petrified by the idea of the ball flying in my direction. The one physical fight I’ve ever been…
The Following is an Op-Ed piece by Mark Burgess of Trapster: At its heart, gamification uses game logic and mechanics to solve problems, engage users, and build loyalty. In the popular media, though, this often translates to nothing more than a process of action and reward – activity for digital validation. There are, however, more…
This week on the Gamification Roundup, we have news on gamification as a means of growth (and decline) in a number of different topics: “Healthy Competition” is taking on a whole new meaning as companies pit employees against themselves for health, Sandra Day ‘O Connor creates a SimCity-like game to teach local government, Striiv addicts…
