Badgeville Joins Enterprise Gamification Race with Cloud Connectors

Enterprise gamification (aka using game thinking and mechanics to engage employees and partners) is getting more interesting every day. Following on the heels of Bunchball’s moves to connect gamification platforms to major enterprise software, Badgeville today announced a unified enterprise connector initiative. Cloud Connectors makes official their longstanding connection with Omniture, and adds Jive and…

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Research in Gamification Theory and Factors of Success

Stefanie Hermann of Reutlingen University has recently completed a master’s thesis on gamification. She explores gamification theory and gains insight on gamification’s ability to be a motivation for action. Interviewing a number of industry experts, including Gabe Zichermann, Hermann discusses what factors these industry experts believe need to be true in order to use gamification…

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Play Nice with Your Money with Gamification

The financial crisis has no doubt impacted us all. The direct results such as unemployment are often uncomfortably close, but the root causes remain distant and removed from our day-to-day lives. People blame Wall Street – innovation outpaced regulation, and financial institutions engaged in overly risky and even predatory behavior – but this also ignores the part each…

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Getting Three Fs in Gamification

Over the last 3 years, I’ve had the privilege of analyzing, deconstructing and helping design gamification for many companies and non-profits. Since the publication of my first book, Game-Based Marketing (now available in audiobook format), there has been an ever-increasing clamor for process, methodology and systems that can be used to make gamification more repeatable…

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Gamification Roundup – January 9, 2012

Editors note: Today, we’re introducing a new regular feature at Gamification.co: our news roundup.  With the amazingly increased level of gamification-related announcements and insights, it’s getting harder to keep tabs on everything that’s going on. So, to make it easier, we’ll be curating the most interesting items and delivering them to you in digest form. You…

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