amstel

Amstel Wants to Reward You with Beer for Ignoring Your Phone

My very first post at Gamification Co involved a DIY-gamification project to retain etiquette at the dinner table. The premise was simple: everyone gathers their smartphone in the middle of the table at the start of a meal. If anyone checks their phone in that time, they’re forced to pay for everyone’s meal. I’m amazed that nobody else has taken this concept of cellphone abstination and turned it into an app (that I know of) until Amstel released their new iOS app to actually reward users for doing this.

Read More
verizon

Case Study: Verizon Ignite Engages Sales Staff

New generations of technology used by new generations usher in new workplace trends. While the “Millennials” and the “Digitals” are driving change, the rest of us are still very much in the game. Come hear Verizon’s powerful answer to engaging retail sales reps across varying regions in an attempt to drive sales and improve the customer experience.  In this GSummit SF 2013 session, we’ll explore key elements such as motivational design, actionable feedback, and utilization metrics all created to connect our reps to each other, their results, and our customers.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

Read More

Foursquare Levels Up to 3.0

When discussing gamification, especially with those not previously familiar, it’s hard not to bring up Foursquare. Their premise is so artfully simple, absolutely anyone with a computer or a mobile phone can understand. But just because it’s a basic idea doesn’t stop Foursquare from evolving. A new blog entry was posted Tuesday announcing the 3.0…

Read More