Brian Burke

Hyatt Reservation Center Boosts Employee Productivity with Gamification

Ivan Kuo11 years ago11 years ago03 mins

Sitting in a call center taking and making calls is the kind of job that many people find repetitive and boring. But at one major American company, an entire department plays games on company time and does so with the full knowledge and consent of management. That company is the Hyatt Hotels Corporation. Encouraging employees to play games, the company found, improved employee engagement in the work by setting goals, which in turn, boosted their productivity.

DirecTV Gamifies Failure Into A Training Success

Ivan Kuo11 years ago11 years ago03 mins

Playing games is fun, but people also driven to play games because they want to win. Businesses have found different ways to gamify employee training. But DirecTV is taking a counterintuitive approach that uses gamification to celebrate failure. And it’s working.

GSummit SF 2014 Videos Public Release

Heong Weng Mak12 years ago12 years ago01 mins

GSummit SF 2014 was a resounding success and it is thanks to our awesome community. As it is our mission here at Gamification Co to proliferate the latest and greatest knowledge about the gamification industry, we have begun releasing all of our videos from GSummit SF 2014.

We’ll be posting each of the new releases on our blog but if you want to get each of them immediately, be sure to subscribe to our YouTube channel to get each video as they come.

To kick off our video series, we have Brian Burke, Research Vice President at Gartner shares his thought why organizations need to re-evaluate how they engage and motivate their key communities and what lies ahead for the future of gamification.

IoT: Blurring the Digital and Physical Worlds

Eric Favaloro12 years ago12 years ago16 mins

In his session at GSummit 2014, Brian Burke, vice president of research at Gartner, outlined gamification, its potential and its future impact. Burke rehashed his stance on gamification from his 2014 Gartner research report. He stated that gamified programs have existed for longer than most people realize (e.g., Olympic Games, Boy Scouts, Weight Watchers). However,…

GSummit SF 2014 Speaker – Brian Burke (Gartner)

Kevin Shane12 years ago01 mins

We were excited to have Brian Burke join us this year at GSummit. Brian is the Research Vice President at Gartner. Below are his bio, video and slides from GSummit SF 2014: Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. For the past three years, he has…

Gartner Redefines Gamification: What Do You Think?

Kevin Shane12 years ago12 years ago06 mins

Gamification is considered a relatively new term. As a new term, its definition is in flux and is continually changing. The popular media and different professionals continue to offer different and sometimes competing definitions. As different definitions are offered, it is up to everyday people to accept or reject those definitions.

Gartner, a leader in information technology research and advisory, has recently offered a new definition of gamification. As an industry leader, their definition carries some weight. Gartner redefines gamification as, “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” This is a very loaded definition with very specific implications.

Gartner’s Latest Gamification Research for 2014 with Brian Burke

Ivan Kuo12 years ago10 years ago12 mins

Brian Burke is a Gartner analyst specializing in enterprise architecture and gamification. His research led to the infamous prediction stating “80% of gamification initiatives will fail by 2014 due to bad design” and Gartner thinks that prediction is still on track for 2014.

We wanted to get more information on this topic so we were lucky enough to have Brian Burke himself join our weekly Gamification Revolution webshow to discuss his observations on gamifying organizations, new research, and information on his upcoming book. Watch the following video to learn about

Transitioning from using gamification as a tactic into a strategy
How organizations can go beyond just jumping on the gamification bandwagon
Using gamification to discover underlying business problems.
How have we seen organizations balance between fun mechanics and presentation for maximum work space efficiency?
And the evolving pathos around gamification in the enterprise

Check out the full video below and be sure to see our next episode this Thursday at 1PM ET featuring Monica Cornetti, an expert specializing in low-tech training gamification. Sign-up and get show reminders!

Download this episode (right click and save)

Gartner: 80% of Poorly Designed Gamification Initiatives Still on Track to Fail by 2014

Ivan Kuo13 years ago25 mins

It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.

Take Gartner’s Advice: Make Great Gamification

Gabe Zichermann14 years ago14 years ago15 mins

Despite the obviously trolling title, the latest research report from Brian Burke at Gartner Group has some sobering – and important – points for the Gamification community to heed. Particularly important is the idea that the simplest points-badges gamification approaches are unlikely to produce breakthrough results over multiple years. If you’ve spent even 30 minutes…

Enterprise

Weekly Recap: business edition

Jeff Lopez15 years ago14 years ago11 mins

This past week has seen the release of a flurry of articles around the web that highlight the business side of gamification. Following an updated announcement by Gartner that 70% of the Global 2000 organizations will have at least one gamified app by 2014, authors have raced to demonstrate how it has already taken hold in many different…

Enterprise

Gartner: 50% of Innovation will be Gamified by 2015

Jeff Lopez15 years ago14 years ago144 mins

By 2015, 50% of companies that manage innovation and research will use gamification to drive innovation, according to a press release by Gartner. As gamification is just beginning and few public examples exist today, this finding means that the next four years are going to see rapid changes in management of the enterprise.

Hack the Mind, Protect the System: Why the Future of Security is Cognitive

Gamification and AI in Education: 10 Great Examples for Today

Stop Devaluing Loyalty Programs. Do This Instead.

Why Public Health & Civics Lotteries Are So Highly Effective: Gamification

How Gamification Can Beat Fake News

Test Post

Hyatt Reservation Center Boosts Employee Productivity with Gamification

DirecTV Gamifies Failure Into A Training Success

GSummit SF 2014 Videos Public Release

IoT: Blurring the Digital and Physical Worlds

Gartner Redefines Gamification: What Do You Think?

Gartner’s Latest Gamification Research for 2014 with Brian Burke

Gartner: 80% of Poorly Designed Gamification Initiatives Still on Track to Fail by 2014

Take Gartner’s Advice: Make Great Gamification

Weekly Recap: business edition

Gartner: 50% of Innovation will be Gamified by 2015