Today, Venturebeat reports on a new startup called Top That out of the Cayman Islands. The company, which just launched, bills itself as a platform for any kind of social competition. The design appears to be mostly quite straightforward – it’s a Hot or Not style ranking game. You are given two possible choices and are…
Gamification practitioners are among the most effective people who can keep visitors returning to their websites over and over again. To reward the most frequent and enthusiastic visitors for becoming involved members of their web community, I encourage making “moderating” a prize to be earned. For example, HR gamifiers could consider giving the most enthusiastic…
The following is an Op-Ed by Steve Bocska, CEO of Pug Pharm Productions Steve Bocska is the President and CEO of Vancouver-based Pug Pharm Productions, a technology leader in customer gamification, retention, and activation. Steve has an extensive background as a gameplay designer, designing highly successful video games for companies including Disney Interactive, Electronic Arts,…
If you haven’t been keeping up with our Gamification.co/Live page, then you’ve been missing out on Gabe’s weekly webcasts where he talks to gamification experts and answers user questions about gamification and design! To help keep you guys updated, we will now be writing small reviews outlining the topics Gabe spoke about so you don’t…
Have you ever dreamed of flying?. Of course you have! Everyone does and I actually was able to fly with brainpower…albeit not very far. It would be nice to say I was as triumphant as Ariel Kaminer of the New York Times in my ability to use the raw power of my mind to levitate…
Enterprise gamification designers/marketers face a very unique set of challenges. We must advocate for the concept and win budget. We must launch and deploy the technology successfully, usually within extremely condensed timelines. Assuming we make it through these not-insignificant hurdles, we must advocate for our tool-kits in support of the organization’s objectives. Gamification…
If you haven’t heard the news, Diablo 3 is the fastest selling game in PC history moving 3.5 million copies in just 24 hours. Blizzard employs some of the best game designers in the world and managed to create the most hyped game of 2012 by far. I should know – it’s consumed a huge…
EMC Corporation, Gamified First, let me express some incredible excitement that, along with an incredible team, I helped launch RAMP last week. RAMP, short for Recognition, Award, and Motivation Program, is EMC Corporation’s first gamification deployment. This is a big deal for us. RAMP went live to an community audience 230,000-members strong. The early feedback…
Growing up, like most kids I was an avid player. From video games to cops and robbers, cardboard forts (oh how I loved it when we bought new appliances!) and the occasional sport, play was an integral part of my childhood. As with most adults, play has become a much smaller part of my daily…
by Justin Schier, Chief Creative Officer, Dopamine Inc. One day you’re in, the next you’re uninstalled – or even worse, forgotten. The number of apps, services, social media sites and games competing for our attention has never been greater. How can the average person keep track of it all? The real question is: does it…
Over the last 3 years, I’ve had the privilege of analyzing, deconstructing and helping design gamification for many companies and non-profits. Since the publication of my first book, Game-Based Marketing (now available in audiobook format), there has been an ever-increasing clamor for process, methodology and systems that can be used to make gamification more repeatable…
In the emergence of a new design discipline like Gamification, there are many successes and failures that contribute to the overall body of knowledge within the industry. In our case, the meme burst onto the scene so aggressively in 2010, that with some notable exceptions, most of us have been scrambling to simply put our…
Since the dawn of the blockbuster gamification industry, I’ve been compiling, distilling and summarizing design patterns and systems. The objective has always been to help people across diverse industries such as marketing, healthcare, education, consumer tech, CPG and others find common entry points to this exciting new design approach. Over the course of the last…
The two-day boutique Future of Web Design conference concluded yesterday in New York’s Midtown, with speakers focusing heavily on innovation in engagement science. The conference is hosted annually by UK based Carsonified, a design company with a refreshing set of core values.
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems. This emerging discipline – at the intersection of loyalty, behavioral economics and game design – is growing dramatically, with Gartner Group projecting that 70% of the world’s biggest companies will be actively using gamification by 2015. With extraordinary early…
