Jim Banister (CEO of Spectrum DNA), Michael Dowling and Zak Kirchner (CEO and Contributing Analyst for Interpret, respectively) have collaborated on the report “gCommerce: The Gamification of eCommerce” that was released last month It’s purpose is to explain how the idea of the “gamer” is changing, how they shop and what it means for business….
It was a lot of fun speaking at Mesh Marketing yesterday in Toronto – it was great to be back in Canada! The audience was really engaged. There were a ton of questions and a lot of responses on Twitter too. If you haven’t yet, you can follow me at @gzicherm. There should be video…
I gave this talk at Google on October 26th. It was really well received and it was great to meet everyone. Google headquarters was really impressive- especially the coffee! There was a lot of broadcasting and the video is now up and you can watch it right here. It’s slightly similar to some other talks…
Bunchball has recently released a new white paper entitled “Gamification 101: An Introduction To The Use Of Game Dynamics to Influence Behavior”. The document is a great informational summary for people new to the industry and business owners looking to understand these new marketing tools and concepts. It starts off with an easy break down…
One of the biggest mistakes that people make when designing engagement with gamification is to assume that cash (or stuff) is the ultimate reward. Time and time again, evidence shows that tangible rewards have serious deficits in an incentive scheme. Limitations include: They Can Turn Users Off: If your rewards don’t look good in…
For the record, I’m the classic casual gamer type. I play some games but I don’t get all crazy about beating them and don’t care a whole lot about having the high score. In fact, when something becomes too frustrating or competitive, I tend to put it down. I don’t have that “killer” instinct that…
The last 7 minutes of my recent talk at Virtual Goods Summit was extracted and syndicated by BNET in a snappy little video we’ve embedded below. I call it “Three Perfect Bullets”, and it highlights some of the best takeaways from my work in gamification in the areas of Points, Badges and Levels. They are…
It seems like the next logical step: If you can create a game platform to motivate you to be more active socially, get forms finished and save money shopping, why not a game app that rewards you for accomplishing more in your everyday life? EpicWin is a new iPhone app that’s been getting a lot…
We’re pleased to announce an unprecedented opportunity to get hands-on with your customer engagement strategy: the first ever full-day Gamification workshops to be held in San Francisco (Nov 12) and New York City (Nov 15). Space is strictly limited.
Here’s an interesting exercise – Stanford Professor B.J. Fogg created this interactive public graph on Google Docs on how game mechanics alter behaviors. Anonymous users are invited to view and edit this range bar graph. The purpose is to place popular websites, social media companies and apps in relative dimension to their “gamey-ness” (how many…
If you watch Curb Your Enthusiasm you might remember a particularly hilarious episode in which Larry gets a sandwich named after him at a famous deli. He isn’t happy with the actual sandwich so he tries to trade (and eventually usurp) Ted Danson’s instead. Ungrateful? Maybe. Funny? Definitely. So yesterday I found out that I’ve…
With great pleasure, we’re excited to announce the 2011 Gamification Summit (Jan 20-21, San Francisco) along with some major sponsors and keynotes. This is an exciting day – and space is strictly limited, so if you’re really into Gamification, skip the preamble and register now. Gamification is a burgeoning industry with many new advances emerging…
