They Made a Gabe Sandwich (Badge)

They Made a Gabe Sandwich (Badge)


If you watch Curb Your Enthusiasm you might remember a particularly hilarious episode in which Larry gets a sandwich named after him at a famous deli. He isn’t happy with the actual sandwich so he tries to trade (and eventually usurp) Ted Danson’s instead. Ungrateful? Maybe. Funny? Definitely.

So yesterday I found out that I’ve been given the honor of gamification’s sandwich wall: a new startup has created a badge with my name and face on it.

MOJO, which bills itself as “Foursquare for the Web” (and is not to be confused with mojopages) is the latest service from The Social Collective. It lets you check in to website content you find interesting and allows you to then aggregate checkins from various services as well.   The idea is that if you really like a brand like Nike, you can earn points and status items for tweeting, reading, etc. Clinton Bonner, a social web expert was enamored enough of my book and blog to create the badge and wrote about both of them on his site.

So, if you sign up for mojo and follow me on Twitter, you’ll earn the badge. Cool! Follow the instructions in the post linked above and LMKWYT of the service.

Unlike Larry David, I’m not going to quibble about the badge design or name, instead graciously thank the folks at the social collective for the honor. But is there any chance the next one could come with a pickle? I really like pickles.


Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.