Gamification Experts are using today’s New York City Gamification Summit to announce the formation of the first industry association called The Engagement Alliance. This not-for-profit organization has set its sights on the study of the science behind the power of game mechanics to create behavior change.
I hate George Clooney. For a solid twelve months after “Up In The Air” was released, every Power Point deck at every trade show conference in the travel industry felt that it was their moral obligation to tie their presentation to a video clip from that movie. Yes, George was on an endless quest for…
In only a short time, SCVNGR’s Level Up has already started giving Groupon a run for its money. As opposed to the discounting giant, where customers will often be convinced to patronize a business once (and often only once), Level Up functions on the concept that 3 uses or visits is all it takes to…
Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
A family may go through 10,000 diapers or more per child in the pre-potty training years of a baby’s life. The volume of diapers consumed and the frequency with which they are purchased can make them one of the largest regular expenses for growing families. Add to this the recent announcements by two major producers…
When discussing gamification, especially with those not previously familiar, it’s hard not to bring up Foursquare. Their premise is so artfully simple, absolutely anyone with a computer or a mobile phone can understand. But just because it’s a basic idea doesn’t stop Foursquare from evolving. A new blog entry was posted Tuesday announcing the 3.0…
Gabe Zichermann was a guest today for BBC World Service Podcast: Digital Planet with Gareth Mitchell and Bill Thompson on the social media episode. Gabe chats with Gareth and Bill about what makes a successful loyalty program, whether or not we should be concerned with over-saturation with gamification and, of course, how excited he is…
