The NY Times Features Gamification And Employee Fitness

On Christmas Eve The New York Times –  the paper of record – acknowledged the influence of gamification with an article which features delightful game mechanics in its online version, while the print version of the article appeared on the cover, page A1. Technology writer Nick Wingfield offered readers a basic introduction to the gamification movement with some case studies and a little bit of cotroversy as well. Online readers earned badges for reading the article, searching through it, for reading the comments and more.

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Case Studies of Game Mechanics in Action

This week, our own Gabe Zichermann compiled a few of the most interesting businesses in gamification in “7 Winning Examples of Game Mechanics in Action“. From marketing to exercise to saving the planet, gamification has brought to light an amazing capability for motivating participation and educating users. The six companies and one individual have innovated around the…

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Work While You Whistle

For centuries we’ve been exploring the thin line between fun and work. Many concepts have come and gone that played to this idea – from purely hedonistic options (dropping out) to pseudo-psychology (the secret), and everything in between. However, the two most compelling (and successful) models thus far for making work fun have been rather…

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