April 27, 2026
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tim kring

Redefining Story for Transmedia in the Gamification Era

Ivan Kuo32 mins

It used to be enough just to give consumers 22 minutes of quality content, once a week, year after year, to be successful. Today, media consumption has dramatically changed. Where TV used to be the distraction, now viewers use second and third screens – a distraction from the distraction. This change, both demographic and technological, forces us to reimagine the nature of storytelling and narrative in an unprecedented way.

Viewers today want to lean forward (and you need them to), become part of the action, engage with characters and each other in new and exciting ways, and shape the outcome. But how do we do this without ceding total control to the audience and reducing the main reason they “pay” to be with us in the first place?

Join Tim Kring, Transmedia expert and creator of the blockbuster TV programs Heroes and Touch, as he shares his insights about how to tell stories in this new lean-forward era that consumers are willing to pay for with time and money.

Watch Tim’s full GSummit SF 2013 video below and be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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jesse schell at gsummit

Jesse Schell: Games Will Lead the Future of Engagement with Pleasure

Ivan Kuo22 mins

In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why “gamification” is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.

Key Takeaways:

  • Gamification” is about the creation of pleasurable experiences for the purposes of improved motivational design.
  • Pleasure is powerful, complicated, and contextual.
  • Five important keys to improving motivational design are appeal, engagement, effortlessness, uncheatability, and disembarrassmentation.

Watch GSummit SF 2013 Keynote speaker Jesse Schell in his full talk below. Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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adam penenberg play at work

Adam Penenberg Explains How Games Inspire Breakthrough Thinking?

Ivan Kuo21 mins

When it comes to innovation, the gamification community is well-aware of the power of a fun game with many engaged players, like the crowdsourced AIDs research game Fold.it, for example. It’s no wonder that Pandodaily editor and NYU Professor Adam Penenberg felt compelled to write an entire book on the subject entitled Play at Work: How Games Inspire Breakthrough Thinking.

We invited Adam to come on our Gamification Revolution webshow to discuss some of his findings on the innovative power of games. Check out the full video below:

 


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Be sure to catch our next episode on Thursday, November 7 at 1PM ET/1800 GMT, where we will feature Adweek Gamification Panelist and Boombox CEO, John Hendricks as our next guest.

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mark goldstein loyalty

How Brands Are Reinventing Loyalty with Gamification

Ivan Kuo21 mins

Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.

Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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wow in school - lucas gillispe

WoWinSchool: How to use WoW and MMORPGs to Engage Students

Ivan Kuo31 mins

What happens in the classroom when learning becomes a heroic journey?  Rather than desks and chalkboards, what if students had quests and guilds?  Going beyond simply swapping grades with badges and achievements, Lucas Gillispie, founder of the WoWinSchool Project, will share the journey he and other adventurous educators have begun using World of Warcraft and other MMORPGs to engage students in a playful approach to practicing reading and writing skills.  Along the way student-heroes are becoming better communicators, leaders, and connecting with a global audience.

Watch Lucas’ full GSummit SF 2013 talk below! Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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gamification consulting panel

Consulting on Gamification: Strategy, Tactics and Trends

Ivan Kuo12 mins

For all you gamification advocates pushing to implement more fun into your organization, this video is for you.

This past GSummit, we gathered Thomas Hsu, Social Collaboration and Gamification Manager at Accenture, Sascha Goto, Senior Program Associate at McKinsey,  Naureen Meraj, Senior Global Director of Gamification & Strategy at NTT Data, and Bart Briers, Director of Services and Solutions at CTG to all discuss their experiences consulting and implementing gamification at their organization.

These three individuals have been heralds for the gamification cause at each of their respective organizations and have good advice for those looking to take on that role for their own company as well. Watch the full video below to see what they had to say.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Andrea Kuszewski gsummit

Andrea Kuszewski on The Science of Motivation: Neurology, Psychology, Gamification

Ivan Kuo42 mins

Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best gamification strategies are all about engagement, driven by motivation.

Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.

Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning in this GSummit SF 2013 talk. Watch the full video below!

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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ryan mizusaki delta

Delta Gamifies Employee Training with Ready, Set, Jet!

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 31 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and author of the new book Play at Work: How Games Inspire Breakthrough Thinking, Adam Penenberg.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Ryan Mizusaki, GM of Learning at Delta, shares the full story on how Delta arrived at a gamified training solution and its development process to make learning about flight culture get adopted by 98% of Delta’s trainees. Watch the full video below and if you want even more information on this story, visit GSummit Global for Ryan’s full length talk.



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kevin werbach on teaching gamification at coursera - gsummit sf 2013

Kevin Werbach on Teaching Gamification at Coursera

Ivan Kuo42 mins

Surely you must’ve heard of Kevin Werbach’s Coursera Course on gamification? (The next Coursera semester starts Jan 27th 2014)

Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification — and how this understanding can make any training, education or development process more successful for your organization. In this GSummit 2013 video expect to learn

  • Opportunities and dangers in the gamification of learning.
  • Techniques for effective gamification in educational settings.
  • How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It’s not what you think!)

Watch the full video below! Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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andrew grauer course hero

Course Hero’s Knowledge Marketplaces and the Gamification of Education

Ivan Kuo12 mins

We’re reading more and more about online education portals incorporating sophisticated game mechanics into its applications. There’s no doubt that education is a space ripe for gamification and in classrooms—both virtual and walled—educators are shifting their approach to offer a more personalized, yet interactive and adaptive curriculum. Course Hero, an online education start-up, has been engaging college students in its online learning community by using game mechanics from Bunchball for more than a year to great success. Harnessing the motivational power of games and applying it to real-world problems, Course Hero’s gamification elements motivate students to learn in a more interactive manner and urge them to care more about what they’re learning.

In this GSummit SF 2013 talk, Course Hero CEO Andrew Grauer will share details on how participation on the site has increased by 25% since implementing gamified elements, as well as how the site has seen a 51% growth in badges awarded since February 2012. Watch the full video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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How Nissan Used Gran Turismo to Recruit Pro Drivers for GT Academy

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 24 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker, Ryan Mizusaki, GM of Reservations Learning at Delta.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Karl Dunn, the Creative Director for Nissan at TBWA/Chiat/Day came on the show to discuss the story of GT Academy. I had the honor of talking to the man to learn about the origins of the concept, what the show produced for Nissan, and other general questions about his view about gamification from an advertising agency’s perspective. Watch the full episode below:



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If you liked Karl’s story and want to learn more about it, check out GSummit Global to gain access to his full story about Nissan’s GT Academy.

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charles coonradt

6 Principles for Making Work More Enjoyable From the Grandfather of Gamification

Ivan Kuo41 mins

Whether you think gamification was coined in 2011, 2007, or even in 2002, there has been one man by the name of Charles “Chuck” Coonradt who has been talking about making work more enjoyable with play since the writing of the his book, The Game of Work, in 1984. Chuck has since applied his findings into making work more gamified for organizations ever since .

This past GSummit, Chuck was able to make it to our main stage to discuss some of the principles he learned  that can be adapted for making work more enjoyable.Check out his full talk in the video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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gsx global sales event cisco

Innovative Disruption at Cisco’s Global Sales Experience (GSX)

Ivan Kuo12 mins

How can a huge company Cisco manage to engage with all their employees around the world?

GSX is Cisco’s annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history from their GSummit SF 2013 talk

You can expect to learn:

  • Insight into the wildly successful GSX achievement program, over 200K awarded during GSX FY13.
  • Overview on the audience listening model applied during GSX FY13, including real time Trending Topics and audience sentiment broadcast injections.
  • Understanding of the transmedia tactics leveraged during GSX FY13, resulting in tens of thousands of supplementary video and downloadable content views.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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bigdoor gavin hewitt

Why Real Rewards Matter: BigDoor’s Approach to Loyalty

Ivan Kuo12 mins

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.

Expect to learn:

  • Why are rewards important in a consumer facing gamified loyalty solution?
  • How are big brands embracing rewards and sweepstakes in their own loyalty programs?
  • What are some best practices for implementing a rewards program for your brand?`

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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half the sky

Half the Sky: Lessons from Games for Change on Social Good Games

Ivan Kuo02 mins

How much impact can a social good game possibly have? According to Games for Change president, Asi Burak, the results may surprise you.

Half the Sky is a movement based on the award winning and bestselling book that is poised to take the world of social movements by storm. Working with the authors and international celebrities, the Games for Change organization, led by Asi Burak and Michelle Byrd, has built a coalition aimed at using gamification to empower women and girls. From his years of experience in the field, Asi will share how to build broad support for large-scale gamified projects, and what every organization needs to know as it embarks on this transformative path.

Watch Asi’s full GSummit SF 2013 talk below and learn what it takes to make a game with social impact.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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