This week, Gartner updated their analysis on the hype cycle of various areas in tech to include gamification. The hype cycle measures new technologies from their first appearance in research, through media hype and criticism, and finally to the plateau of productivity. Where does gamification stand? According to Gartner, it is just finishing its initial rise. Expectations of the capabilities of gamification are peaking, and it has yet to enter the “trough of disillusionment”. Reality will soon kick in with case studies on successful applications and failures where the tech has overreached. What is most interesting is that “a technology that’s in the trough of disillusionment is still sparsely adopted – less than 5% of the audience has fully adopted a technology while there,” which means growth will continue as projects come online.
Gamification Co will be hosting it’s second Gamification Summit in New York on September 15-16. Join keynotes from Gilt Groupe CEO Alexandra Wilkis Wilson and 42 Entertainment’s founder, Susan Bonds, to learn how the new science of engagement is rewriting the rules of product design. We are also offering the first ever Certificate in Gamification. For Gamification Blog readers, use discount code GCOBLOG for 25% off at http://gsummit.com/register. We look forward to seeing you there!