It was only a matter of time before someone created a location-based service that was directly linked to shopping. Even though apps like Foursquare and Gowalla are relatively new, it’s still surprising that it even took this long for us to have Facebook Deals.
Once you sign up for Facebook Places, you can opt-into Deals. You can look up your favorite local stores at touch.facebook.com or the latest Facebook for the iPhone just as you would to check-in, and be privy to special offers, discounts and freebies which you can redeem right then and there with your mobile device. There are already over 21 major companies with special Facebook Deals offers including, Starbucks, H&M, Macy’s and the Alamo Drafthouse Cinema.
While it’s true that these kinds of rewards are often less of an incentive as opposed to more intangible items, this feature is in addition to proven successful mechanics. There will be some status levels like mayor, similar to Foursquare, and bonuses for repeat customers. Specials are also given to random visitors. Since only 4% of online adults use location-based services, Facebook Deals might help to give these services a kick and get companies as well as users really invested in making them work.