Gamification Roundup – March 26, 2012

Gamification Roundup – March 26, 2012


This week on the Gamification Roundup, we are all about startups: FundingWorks brings crowdsourcing to non-proft donations, HealthPartners is providing customized corporate wellness, CodeAcademy and Treehouse are teaching programming with gamification, Kiip adds rewards to any app, and SuperBanker is generated great participation at a banking conference. Check out what these awesome startups are capable of after the jump.


FundingWorks Attracts Fundraising for NPOs – TechnicallyPhilly, March 19

Kickstarter has shown that crowdsourced donations can be a very powerful source for the actualization of various projects. FundingWorks takes this concept and narrows its focus into driving donations specifically for NPOs only. Utilizing gamification, FundingWorks provides badges for users who refer other donors to demonstrate varying levels of donor-power. The key difference between Fundworks and Kickstarter is that companies who use it get to keep all of the money it receives. Co-founder Nathan Solomon says “The motivation to share is that you bring more benefit to something you actually really care about”. Will we see a possible collaboration between FundingWorks and Causecast someday?


HealthPartners Launches Customizable Corporate Wellness – MarketWatch, March 19

Along the lines of Charlie Kim’s attempt to promote corporate wellness, HMO HealthPartners has released a gamified web portal to promote health and wellness. Customized to each employer, companies will be able to integrate it into existing company programs and tailor unique experiences for each user. The portal will then provide wellness activities based on the goals and feedback of each user. HealthParters believes that the customization of the web portal will enable employees greater identification with the image and goals of their company.


How Two Startups Gamified Programming – Mashable, March 19

Programming is the language of the future, yes? In order to have everyone speaking this language in the future, three startups have looked to gamification in order to educate people about programming. Code Academy utilizes points and badges to keep users engaged and encourages user interaction on the forums for group learning. Treehouse utilizes a similar concept but awards badges based off what coding principles the user has mastered. Treehouse has also developed a programming game called Code/Racer, where players must race against enemies to finish pieces of code to progress. As modern education costs rise, these startups provide a way to develop new skills at minimal cost and a far greater sense of accomplishment.


Kiip Can Add Incentivization and Rewards to Any App – TechCrunch, March 22

What if you could instantly add a layer of rewards to your application? Kiip aims to provide this service with their new self-service platform, enabling any developer to use Kiip in any way they see fit. Kiip has just launched its reward platform with Pepsi, providing users of various mobile fitness apps with free samples of Propel energy drink. Whenever a user completes a run or logs an exercise, Kiip will offer them a reward for their achievements. With 4.3M in funding and a claim of “5 rewards being offered every minute”, Kiip’s reward platform shows promise.


Banking Conference Game Resulted in 40% Participation Rate – MarketWire, March 23

Financial media company SourceMedia decided to introduce a gamification element at their banking conference last week. The game, called SuperBanker, is a mobile-based game that had banking executives competing for points by answering various trivia questions about the event and the banking industry. Players were also able to earn points by meeting other attendees and attending exhibitions. SourceMedia reports that over 40% of the 500 attendees were participating in the game. You might just see a similar system might appear at GSummit as well.


Image (C) –  amirjina


Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.