The Following is a Guest Post by Andris Rubins, Managing Director at DDB Latvia The Stockholm School of Economics is a business school in Riga, recognized by the Financial Times to be one of the finest in Europe. Ever since its inception in 1993, the School’s mission has been to facilitate economic growth in Baltics by educating…
Gamification opponents are often quick to point out the flaws in gamification, calling poorly designed experiences as “pointsification” with uninspired and non-additive game design elements in place. These are fair criticisms when the gamified experiences in question are indeed uninspired and non-additive. Such is the case when I noticed a sponsored Facebook ad by Target…
Recently we were asked by some readers to have a discussion about the “Ethics of Gamification,” and it wasn’t the first time we’ve been asked about this. I have avoided this question previously because I didn’t know where to start. When someone asks me “What about the ethics behind gamification?” The answer which comes to…
CAPTCHA is the bane of all user experiences on the internet. They’re somewhat effective at stopping spam-bots but they’re seemingly merciless at preventing humans from being able to read its cryptic text, even if they often do create hilarious unintended meanings. Nevertheless, a solution for this ancient security system is being developed by a new…
Using games in education can make learning more interesting and fun, but they also serve another purpose that is perhaps even more important–games teach us that it’s okay to fail. If you think about it, failure is an essential part of learning and growing, yet in so many educational environments failure is discouraged. In this commencement speech, educational…
I personally haven’t seen any real compelling uses for augmented reality outside of laggy “monocoles” to find restaurants and pretending to see a 3D shape on a checkered pattern. However an internal startup at Google called Niantic Labs, led by former Google director John Hanke, has come up with an augmented reality game called Ingress…
Mastering the mechanics and principles for effective implementation of gamification is no easy feat for any aspiring gamification experts. Yet, mastering the art of articulating and pitching gamification to one’s own organization can be daunting task for many. How does one successfully pitch gamification to their colleagues and upper management? Although the task ahead may…
Leaderboarded, a web application for community managers to “motivate their tribe” by creating an online leaderboard, has today announced a major employee gamification initiative at Capgemini — marking a major social collaboration between one of the world’s foremost providers of consulting, technology, and outsourcing services and the social data startup seeking to rewrite the rules…
I love working to plan the speaker roster for GSummit every year. It’s tough, but incredibly rewarding. With the support of our amazing in-house team, the board and our community, we’ve been able to pull together a list of experts that continues to amaze and delight me each year since that first, sold-out talk by…
Yep. It’s here! GSummit is back and it’s our best event yet.
According to WANTED Analytics, hiring demand for gamification skills are up 293% from 2011. While the trend for hiring demand is on an upward path, there has been a slight 1% decrease in demand since July 2012. WANTED Analytics also analyzed job postings followed by Wire Telecommunications Carriers and All Other Telecommunications and concluded the…
In almost all of India, you can go into any village and find cell phone towers. In Juanga, a village of less than 3,000 lives off rice, lentils, and scarce supplies of water, but lives comfortably with their cell phone. Due to the size of the village, running family businesses and keeping strong family ties…
The Evolution of Loyalty This is a guest article by David Leeds, founder and CEO of Tango Card Today consumers are rewarded for loyalty in almost everything they do. Check in with foursquare to earn badges or become mayor; reach a new level on Mega Jump and get a 10% off coupon as a prize; research and…
Games in health are often used to educate patients or promote healthy lifestyles. Now games are being used to educate physicians and medical office staff as well. As more practices adopt electronic health records, patient privacy and data security have become bigger challenges. Smaller practices particularly face challenges in complying with HIPAA standards while coping…
Let’s face it America. Our children are no longer the top academic performers in the world. Teachers are desperately searching for new ways to keep students motivated to learn, occasionally resorting to unconventional strategies. Some teachers feel online, multiplayer games in education may be an effective, fresh way to teach important academic topics. It’s probably safe to…
