Managing Gamification Initiatives and Expectation with Rabobank

Managing Gamification Initiatives and Expectation with Rabobank


Aligning Knowledge and Balance Expectations with Centralized Hub

Last week, we featured Rabobank‘s Gamification Hub manager, Maarten Molenaar to discuss Rabobank’s gamification initiatives and what internal measures were taken by the Dutch banking and financial services company to achieve its business objectives with gamification.

Watch the full interview below to learn about:
  • How Maarten jumpstarted the gamification hub within Rabobank.
  • The importance of having a consolidated gamification central hub for the organization.
  • How to balance gamification and overall user experience when solving business challenges.
  • What gamification hub best practices can be taken applied for other organizations.
  • How to manage different expectations amongst colleagues and key stakeholders.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 22th at 1 PM ET:

Download this episode (right click and save)


Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.