We were excited to have Pamela Radford join us this year at GSummit from Electronic Arts. Pamela is the Senior Director of Global Engagement Marketing at EA. Below are her bio, video and slides from GSummit SF 2014:
Pamela Radford leads Global Engagement Marketing at EA, responsible for cross-channel marketing supporting EA’s console, web & mobile franchise portfolio, including best-selling EA Sports and Battlefield games. Drawing on her extensive performance-based digital marketing experience, Pamela has embraced recent innovations in the marketing technology field to drive innovation at EA with lifecycle marketing strategies that trigger personalized messaging to gamers to retain, monetize and reward based on their engagement and gameplay activity.
Follow Pamela on Twitter @pamrad36
Pamela’s GSummit SF 2014 Talk – Personalizing Customer Engagement Through Gamification
Video – Buy Now!
*All videos will be posted by June 27th
*Attendees receive free video access
