Gamification has largely focused on ways to play while you are at work, but what about getting to work in the first place? Regular work commutes are unpredictable, occasionally dangerous, and often overly stressful. An unimaginable number of variables are involved in the simple act of getting to-and-from work, and because of our car culture of hermetically sealed…
Editors note: Today, we’re introducing a new regular feature at Gamification.co: our news roundup. With the amazingly increased level of gamification-related announcements and insights, it’s getting harder to keep tabs on everything that’s going on. So, to make it easier, we’ll be curating the most interesting items and delivering them to you in digest form. You…
Recently the NTSB released a report that strongly recommended a complete ban on driving and using mobile devices. Obviously, this would be an extremely difficult behavior to change. Gamification has been uniquely successful at changing such entrenched behaviors, so it occurred to us that it would be interesting to apply some gamified innovation techniques to topical…
Gamification has made its way across multiple industries in just the past few years. The process of adding game mechanics to engage users and solve problems has been seen within health, hospitality, business, and education. Although there have been a few offline applications of gamification–one of my favorites being the immersive budgeting games through Innovation…
I’ve done a lot of traveling. Although I am often a picture-taking tourist hopping from one site to the next in rapid succession, one of my favorite things to do is hear the stories and learn about the local rhythms of wherever I am. There is no substitute for immersion, but it usually takes more than the one…
With a new gamification offering, Spigit, a company specializing in using social technology and the power of crowds, looks use a game to engage their customers while at the same time generating new ideas. Unlike being forced to sit through Nicholas Cage’s film of the same name, Spigit’s FaceOff offers consumers the chance to be brand consultants and…
In my lectures and workshops on Gamification, one of the topics that folks find most interesting is Choice Mechanics. In a nutshell, there are a wide range of possible frameworks for designing user choices within a system, but conventions (and research such as the awesome Tyranny of Choice) have revealed a few key patterns that…
Last week, Samsung was among the first to announce integration of Badgeville’s new behavior platform in Samsung Nation. Samsung has put their weight behind the rollout. Rather than gamify one marketing campaign or a single product site, the company brought gamification into the forefront and integrated the new features throughout the US corporate site. Leaderboards, badges,…
Earlier this year, Mashable rolled out gamification elements for their tailored news experience, Mashable Follow. Last week, Mashable wrote about the new features, and asked “what makes gamification successful?” The answers they provide give a cursory case study of how gamification can motivate engagement in an already active community.
There is a conversation held over and over between parents and children that is as old as the first Motorola flip-phones: the conversation on purchasing your teenager a cell phone. Kids always have the best arguments, “I’ll only use it to stay in touch with you,” “I promise to check in every hour on the…
Pepsi has teamed up with The X-Factor, Simon Cowell’s new foray into TV singing competitions, to create Pepsi Pulse and Pepsi Sound Off, two gamified social media platforms that allow viewers to compete and communicate while watching the show. There has been some side conversations of the gamification of social TV, but this is the first time…
Connie O’Brien of AXA Equitable speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains…
Susan Bonds of 42 Entertainment gives the keynote speech this afternoon. “Why So Serious?” was a game developed to be played out before the Batman film, The Dark Knight – It would take iconic characters (“Boys have to choose between Batman and Superman,” Bonds pointed out, or so she was clued in- “Batman was tortured,…
Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about how you, the consumer, are the link between Twitter, democracy and crowdsourcing….
Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about what Twitter, democracy and crowdsourcing have in common. The answer is: You….
