Moderator Christine Lagorio of Inc. Magazine is guiding panelists, Samantha Skey of Recyclebank, Irving Fain of CrowdTwist, Kris Duggan of Badgeville and Brian Wong of Kiip, in a discussion about loyalty programs and the ways in which they have evolved. Principally they are exploring why physical-world rewards (prizes, money, free-products) and other tangible benefits aren’t…
This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. Gugnani asks, How engaging is the shopping experience (on Gilt)? Wilson replies that it is actually the fact that it is more…
This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. The address speaks to the changing trends in retail, with a focus on the savvy, deal-centric and socially driven consumer. Gilt Groupe…
So recently, Hurricane Irene came blowing through NYC. In the days leading up to the event, city officials did a (perhaps too) great job of letting citizens know how to prepare for a disaster, and – even more importantly – how to gauge the risk. This risk display system could use a little editing, leveraging…
Coca-Cola recently announced a multi-media, fully interactive, campaign. Coke Freestyle lets you select your own unique flavor combinations from all of their brands (which I guarantee you is more than you think) and enjoy Coke in a whole new way. First off there is the Freestyle Facebook app, which simulates a vending machine that lets you pick…
Are Scandinavians just more fun? From the same region that introduced the world to interactive billboards and the Speed Camera Lottery, Norway’s Volkswagen just completed a campaign that uses a game to demonstrate the fuel efficiency of the new Volkswagen Golf BlueMotion. The question the campaign set out to answer was how do you make an abstract advantage…
They say the average smoker will attempt to quit 10 times or so before they finally kick the habit. There’s nicotine patches, gum, electronic cigarettes and tons of other tools out there to help, yet it’s so hard to stick with a plan. Obviously addiction to smoking isn’t just a physical problem, but emotional as…
Today, Gamification by Design, written by Gabe Zichermann and Christopher Cunningham and published by O’Reilly, is available for order from Amazon.com. The new book focuses on the practical application of gamification techniques and provides a number of case studies and examples on gamification as applied to marketing, enterprise, health, and many others. To celebrate the release, Gamification…
If you live in the continental United States, winter is probably the furthest thing from your mind right now. However, if you do happen to be planning ahead for or fantasizing about the next skiing season while the AC fails to cool you down, the resort town of Vail in Colorado made a new, gamified…
Last week, Google added Google News Badges to their news page. In line with other efforts to personalize your news feed through Google+ and +1, Google News Badges allows users to easily keep track of the different topics they follow within the daily newsfeed. There is still room for possibility, but Google News Badges does…
There’s a new site online that is causing a lot of people to tune in and listen. Turntable.fm seems to be the next revolution in online music. Functioning as a combo chart room and internet radio station, this invite-only community is a fun and addictive way to share and discover new sounds.
Spurred by the movement around self-tracking, there are apps that can track your steps, runs, and rides, but tracking what you eat still requires continuous input from the user. Food tracking apps and books have been around for a while now, but a start-up based out of Amsterdam, Foodzy is a web based app that lets…
With the daily hacking successes, breaches in security, and unethical behavior by corporations, it has never been more important to read through the “Terms of Service” and “Privacy Policy” before entrusting personal information and potentially sensitive data to companies. Zynga has made the process a little easier on the eyes (and on the scrolling finger)…
If you’re visiting Six Flags parks across the U.S. this summer, download the Ask.com mobile Q&A app and you could save yourself some time waiting to go on rides, courtesy of a special in-app game. The mobile trivia game, called Skip the Line, was launched to offer users real-time, location-based perks. Users can download the…
Muggles take notice – JK Rowling has found another way to extend the Harry Potter franchise with an new interactive, gamified site: Pottermore. The mysterious new website promises to be “an online experience where you can explore the stories like never before”. The landing page is so far very sparse, with only an introductory video from…
