As gamification grows as an industry, it will be increasingly important to recognize the different roles that one can have as new positions are created and what better way is there to learn than to ask someone working in that space right now? I got the chance to sit down with a Badgeville employee Zachary Bodnar, a…
Spanish bank BBVA Spain has showed the world one more time why it is considered one of the best companies at marketing 2.0. They have successfully launched the BBVA Game, a gamified platform to incentivize clients to use their web services. At first glance it looks like a typical points, badges, and leaderboard system, quite like Samsung…
The discussion on extrinsic and intrinsic motivation is a hot topic in the gamification world and is really the driving force behind making gamified systems work. While there have been studies done that show that extrinsic motivators may hamper intrinsic motivation over time, TangoCard is a new startup that believes real extrinsic rewards are still a…
Earlier this week, two new videos of gamified Coke vending machines have appeared on the Internet. Both of these seem to have taken a hint of inspiration from a similar campaign done by Fantastic Delites, in which a person can walk up to the machine and be tasked with a challenge in order to win…
The rise of the internet and social media has overshadowed the once all encompassing power of billboards, print ads and television. With the waning of traditional media outlets, gone also are the days brands could just reach out and attracts customers with a single, linear message. To tackle these new challenges, advertisers are changing their…
Mobile advertising is a huge business that is currently being dominated by those running ad networks. A rift has been caused between advertisers and consumers because consumers are being less responsive to current mobile ads—which are mainly miniature versions of ads seen on your computer. Lars Albright, the visionary of iAd—Apple’s mobile advertising, saw…
Top Trends in Loyalty Last week was Badgeville’s Engage event in NYC and I had the chance to hear Mark Goldstein, CEO and founder of LoyaltyLab, talk about his top 10 trends in loyalty. Gamification is reinventing the loyalty space and it is critical to be aware of these trends as gamification continues to grow…
Services like DueProps and Rypple (now Work.com) have already demonstrated the power of immediate feedback in the workspace. Anything is better than that awful yearly performance review but what if you had the opportunity to review your boss as well? There is now a new startup that allows employees to freely give constructive feedback to…
Gathering back borrowed money from your friends can be a delicate subject and bankers face a similar predicament when collecting from delinquent borrowers. In order to improve themselves to become better bankers, they would have to learn how to judge individuals and be proficient in debt collection. Thus, BankersLab came up with a training simulation…
In a world of emerging gamification companies offering universal platforms and SaaS solutions, SocialLair is approaching enterprise gamification with a heavy emphasis of customization and social interaction. The origin of SocialLair starts with its CEO, Padmanabh Dabke, and his first experience with creating an idea-management startup. Dabke quickly learned that creating a one-size-fits-all solution simply…
In a humble space that has housed numerous sample sales and the New York City Chocolate Show, Badgeville held an exclusive invite-only event for thought leaders interested in gamification. Located on the second floor of the Metropolitan Pavilion, Badgeville’s Engage 2012 event greeted each attendee with a laissez-faire coat check, a fancy neodymium-magnet ID badge, and…
Social loyalty platform provider PunchTab is leading the pack of its kind, supporting any social media platform you can think of- including Pinterest, Instagram, and SoundCloud. Having just received $5.25M in venture funding, PunchTab is looking to expand to mobile, allowing companies to run campaigns and contests and to interact with end users at the touch…
Oracle might be in the market for a gamification acquisition now that Oracle has joined Bunchball’s board of advisors. This news follows a very recent article from Gigaom, in which Chief Product Officer and Founder of Bunchball, Rajat Paharia, said that big gamification acquisitions will be happening very soon by the “SAPs, Oracles, Microsofts and Salesforces of the world”. Then…
This week in the GBase, we have three new examples of gamified loyalty platforms for our gamification database: GAMINSIDE is a full-service provider for gamified loyalty and engagement solutions. Social Rewards is a loyalty marketing startup that helps companies identify brand advocates, enhance CRM data and increase social engagement. CrowdTwist is an engagement and loyalty platform that specializes in…
Customer Relationship Management (CRM) has been shown a lot of love by gamification lately. Microsoft Partner, Cole Systems, has become the latest to link CRM results to intrinsic rewards. The gamification system comes in the form of a brand new add-on, called Spark, for Microsoft Dynamics CRM 2011. Spark has defined motivation for its users to…
