Badgeville Bolsters Their Clientelle By Gamifying Drupal

Drupal, a free and open source content management system (CMS), has most recently been gamified using Badgeville’s successful behavioral platform. Drupal is used by 2.1% of all websites, and they are looking to increase engagement and use of their open source products. Hoping to increase loyalty, satisfaction, and retention, Drupal wants to maximize desired behavior…

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True Office is Gamifying Financial Services Compliance Training

The financial services sector is now taking gamification seriously and with the help of True Office, employee compliance training has never been more engaging. True Office, a one year-old startup, has attained some success working with several financial services by gamifying regulatory compliance training. Currently being tested in three banks, the startup’s product aims to…

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ePrize Sales Contest Builder for SalesForce Turns Any Sale Into a Competition

The Detroit-based startup, ePrize, has announced the release of their Sales Contest Builder application for Salesforce. Available through Salesforce AppExchange, the incentive system is already in use by heavy hitters such as Comcast, Federal Signal and even the Detroit Pistons.  The Sales Contest Builder works in a simple feedback loop: goals are created for any…

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Pug Pharm Announces World’s First WordPress Gamification Solution with its Picnic™ Customer Engagement Engine

VANCOUVER, BC – August 28, 2012 – Pug Pharm Productions Inc., a technology leader in customer gamification, retention, and activation, today announced that it has extended its Picnic™ Customer Engagement Engine to support integration with websites built using WordPress. Building upon Picnic’s™ existing support for Javascript, Flash, and mobile platform integration launched last year, Pug…

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Selling Brain Games or Brain Marketing? Lumosity Raises $31.5M

In addition to ClassDojo’s recent VC success this week, Lumosity has just raised $31.5M in series D funding for their cognitive exercise games. The round was led by Discovery Communications and a number of existing investors to bring Lumosity’s total funding up to about $70M. Lumosity’s cognitive exercise games were created to combat declining neurological functions…

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Redeem Miles for MP3s at United’s MileagePlus Digital Media Store

Last week, United launched the MileagePlus Digital Media Store so that all their 70 million members could have more options to spend their miles on. Krishnan Sarananthan, managing director of Mileageplus and GSummit keynote, stated that customers were wanting to redeem their miles for something other than another flight. He touted: “Some of our members are…

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New Examples of Gamification Added to the GBase – August 2, 2012

Today in our Gamification Company Database we have three unique gamified applications to share with you today: TravelSmart Tracker – is a gamified experience focused around creating your own personalized travel infographic to show the health impacts of your traveling. Changers – is a solar company that sells a solar panel bundled with a device to monitor…

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Badgeville Announces Summit for Behavior Management – Engage 2012

Gamification leader Badgeville announced their first summit focused on educating businesses on the implementation of game, reputation, and social mechanics to their digital business model for behavior management.  Recognizing the need to educate businesses on effective gamification, Badgeville will host Badgeville University—a two day summit held in San Francisco from Aug 8 to Aug 9. Day 1 will…

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