Hello GCo Readers! Today in our Gamification Company Database we have three unique gamified applications to share with you today: Education Cents – is a financial education site that incentivizes financial literacy for students by offering potential scholarships for completing finance lessons. SPARC520 – is a consumer and enterprise level energy monitoring tool that manages energy consumption…
Verizon Wireless has joined the gamification ranks! Their new venture, Verizon Insider, enjoyed a 30% increase in login rates due to gamification efforts.Gamification strategy firm Gigya oversaw the design and implementation of the gamified elements for Verizon Insider. By adding leaderboards, badges, and social media integration among other features, Verizon has engaged its customers on a closer level….
It isn’t penetration testing—when companies employ “white hat” hacks to identify technical vulnerabilities. A cyber war game is based around a real-life business scenario (ex. Hackers attempting to access customer databases). As cyber security is everyone’s responsibility, information security employees to marketers and legal advisers work together to respond to the real-life scenario. These war games can help expose…
In a recent. study conducted by the Pew Internet and American Life Project and Elon University 53 percent of respondents “mostly agreed” with this statement: “By 2020, there will have been significant advances in the adoption and use of gamification. It will be making waves on the communications scene and will have been implemented in many new…
The following is an Op-Ed by Adeyemi Ajao, Co-Founder and Co-CEO at Identified.com My dad is 83 years old and worked his whole life in finance. When I told him I was creating a company around “adding gamification to your professional life”, he honestly thought I was joking. “Games” and “professional” are not the first…
Australian snack company Fantastic Delites set up a self-managing vending machine game that challenged onlookers to earn a free snack. From pressing a button 1000 times to dancing in front of a camera, it seemed like everyone was willing to play with the vending machine to earn a prize. Check out the video below to…
Hello GCo Readers! Just to remind you all: the GBase is a curated database of all new and existing examples of gamification. The best part is that if you know of any companies that feature gamification, you can submit it and we will feature it in this ongoing series of new GBase additions. This week, we…
This week in the gamification roundup: Check out how L’Oreal leverages a 2 decade old business game to determine leadership qualities in potential employees. TapJoy brings the first virtual rewards system to a mobile streaming app. Companies in India are using theatre workshops as a fun and innovative way to foster belonging among new employees….
Hello GCo Readers! After a month long hiatus due to GSummit madness, today we have three new examples of user-submitted gamification added to the GBase: adpropo is a marketing site revolving around online treasure hunts to engage consumers with brands CodeAvengers is an online interactive web development tutorial that aims to teach JavaScript, HTML and CSS, featureing a…
In the beginning everybody fought to be the mayor of their favorite Foursquare hangout but over time the buzz surrounding the social media app seemed to have waned as many users simply stopped caring about the game’s badges and check-ins. To combat their shrinking market influence, leaders at Foursquare recently unveiled a new design and…
I’ve recently covered how Diablo 3 can teach us about gamification design but one CEO is using Diablo 3 as a part of his screening proccess for potential employees! Yossi Lubaton, CEO of Israel Advertising Agency BBR Saatchi & Saatchi, will be playing Diablo 3 online to find a new programmer for their organization. As a…
Enterprise gamification designers/marketers face a very unique set of challenges. We must advocate for the concept and win budget. We must launch and deploy the technology successfully, usually within extremely condensed timelines. Assuming we make it through these not-insignificant hurdles, we must advocate for our tool-kits in support of the organization’s objectives. Gamification…
This week on the Gamification Roundup, we got gamification expansion. In the news provided today, see how gamification is expanding in the industry in innovation and industry: Badgeville nets $25 in funding. Sensum gamifies the sweat on your skin. Zurmo releases its open-source and gamified CRM platform in beta. Pug Pharm aims to create a unified gamification/analytics…
Just to prove what an effective motivator loyalty is for people, Chad Ochocinco posted this video to Twitter last week when his car was broken into: Can you hear his poor voice crack around 1:31? The New England Patriots wide receiver was on his day off enjoying breakfast at IHOP when he returned to…
Earlier today, Kris Duggan, CEO of Badgeville, announced that the company received $25M in Series C venture financing led by InterWest Partners. We all know that Badgeville is among ramification’s leading platforms, but its nonetheless amazing to see the explosive growth of the industry. I can recall a moment in 2010 when Kris and I were…
