Hello GCo Readers! In light of the passing holiday, I would like to present this roundup in the guise of remembering the fallen startups of our past. The news presented this week will allow you to incorporate gamification for loyalty, check out one case where gamification didn’t work, inspire you about gamification in recruitment, and…
M2 Research recently updated its bellwether forecast for Gamification Industry revenues, projecting aggregate spending of $2.6Bn by 2016 in the US, climbing from $242m in 2012. Revenues among the leading gamification platform providers are set to approximately double per year from 2011 to 2016. Wanda Meloni, lead analyst and CEO at M2 will further analyze…
This week on the Gamification Roundup we have a number of interesting articles for the gamification enthusiast to ponder: Rajat Paharia of Bunchball provides some gamification patterns to consider for enterprise implementation. IBM is rewarding office weightloss with cash but has users input their own data. The Asian Games market is growing rapidly – could…
This week on the Gamification Roundup, we’re getting corporate: Tim Chang of Mayfield Fund provides some expert insight on incorporating gamification, pharmaceutical company Boehringer Ingelheim’s has its first foray into gamification , a beautiful blood pressure tracking app called BloodNote engages through design, UnitedHealth is starting to bring gamification into their activities, and a high Klout score…
Hello GCo Readers! Today we have one new and two older but very good examples of gamification added to our GBase: Mplifyer – (pronounced ‘amplifier’) is a unique software platform that provides rewards and benefits to individuals, businesses, schools, charities and non-profit organizations using gamification concepts eBay – established in 1995, features one of the earliest…
The Following is an Op-Ed piece by Mark Burgess of Trapster: At its heart, gamification uses game logic and mechanics to solve problems, engage users, and build loyalty. In the popular media, though, this often translates to nothing more than a process of action and reward – activity for digital validation. There are, however, more…
This week on the Gamification Roundup, we got loads of tips! When looking at gamification, it is important to keep some best practices and methods in mind. This roundup encompasses that into ways of using gamification for healthcare, sustaining gamified communities, business to business marketing, and even user experience design. In light of all these…
This week on the gamification roundup, we got quirky news and some successes in the gamification industry. On the quirky side, Domino’s Pizza Hero game is being used as a recruitment tool and an interesting concept of making games more passive called “Telefication” is being discussed. In the gamification industry, Blue Shield healthcare is reporting…
BigDoor has begun implementing a new analytics feature which encourages greater user engagement, with a simplified implementation process. The new platform will offer end users incentives for engaging with their websites and help publishers understand Key Performance Indicators (KPIs) like loyalty, engagement, viral distribution of content, and revenue in order to gauge the effectiveness of their incentives and actually…
Hello GCo readers! Here are our latest additions to the GBase: Uplaude – a platform that lets sites or blogs add achievements and reward their visitors with an easy self-serve approach to gamification. SlimCast – a fitness app that helps people build long-term habits by turning weight-loss goals into a winnable game. GoJiyo – a virtual world…
This week on the Gamification Roundup, we got news filled with possibilities. NextJump provides an leisurely gameplay platform akin to Draw Something, GDC Online is making a gamification summit in Austin, Bunchball writes an article about the work ethic of millenials, International scientists create an epidemic game to research disease outbreak models, and Bluewolf and Bunchball partner up to…
It’s a great day for the gamification world! Gamification platform BigDoor just closed $5M in funding from Foundry Group, Founder’s Co-op and other investors. This brings BigDoor’s total funding to $13M for this young three year old company. As one of the leaders in the gamification space, BigDoor has helped gamify different aspects of MLB.com, Nickelodeon…
What if there was a way to take the guesswork out of becoming a regular? What if you knew exactly how many visits it took to get a comped meal, to skip the line, to never need another reservation? In a place like Perkville, you do. The app, which still seems to be in it’s…
This week on the gamification roundup, we’ve got some good news on new releases in the gamification world. Jive is rolling out an Advanced Gamification Module with Bunchball, Outbid is bringing social elements and gamification into the auction world, Energy Battle cuts energy consumption by 45%, Katie Salen talks about newly learned gaming principles for…
One of the things companies most want to accomplish with gamification is to offer scalable personalization. In an ideal world, e-commerce, social and behavior-change sites would offer entirely personalized views of game mechanics like challenges, achievements, leaderboards, etc. Just as targeted advertising has helped raise click-through rates, so too would personalized gamification be better able…
