Zurmo Delivers CRM Gamification with Version 1.0

The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field determined to build the best Open Source CRM application on the planet. Developers of the Zurmo Open Source Customer Relationship Management application today announced the General Audience (GA) release of Zurmo Version 1.0. The release is the culmination of two years of full-time software development by seasoned engineers in the Open Source CRM field. Zurmo 1.0 addresses three significant pillars to a successful customer facing solution – Users, Developers, and the Enterprise.

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Following Gamification Through Gartner’s Hype Cycle

Gamification has finally hit a significant speed bump—overinflation from hype and expectations. In a recently published Gartner article, in-house analysts have predicted that about 80% of gamified solutions will fail in reaching business objectives by 2014 due to poor design. This could be easily avoided if people would simply just use good gamification design, but that simply isn’t the case.

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Transform Loyalty Punch Cards for Customers with Customization and Guild Dynamics

In a recent study looking at why some massive multiplayer online games (MMOG) like World of Warcraft still commands millions of loyal players despite its eight year lineage, those engaging most with character customization and guilds were found to be the most loyal players. The TechCrunch article mentions the possibility for these elements to increase “virality”…

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Capgemini Gamifies 120,000 employees with Leaderboarded

Leaderboarded, a web application for community managers to “motivate their tribe” by creating an online leaderboard, has today announced a major employee gamification initiative at Capgemini — marking a major social collaboration between one of the world’s foremost providers of consulting, technology, and outsourcing services and the social data startup seeking to rewrite the rules…

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Marblar Employs Game Mechanics To Crowdsource Intellectual Property

Every year millions… No, make that billions… Of our country’s tax dollars and philanthropic funds are funneled into university scientific research labs to facilitate revolutionary – even world saving – studies. But what happens to the all that research? Where do all these world saving discoveries end up? According to three British PhD students, “95…

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Gigya’s new NEXUS Partner Ecosystem Connects Social to Marketing Applications

Gigya has announced the launch of their new NEXUS Partner Ecosystem, which will allow their social infrastructure to connect to a large host of marketing services and applications. All the data connected through Gigya’s social infrastructure and gamification services can now be made available on a permission-based system used to fuel automated marketing campaigns. The NEXUS Partner Ecosystem…

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