Last night I gave a keynote in Philadelphia on gamification and audience engagement to the Theatre Communications Group. In addition to being awesome fun, they had a very talented lady there making visual notes of my talk. Here’s the panoramic image capturing what she drew on a very wide and tall paperboard. Click to zoom…
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.
This week’s guest is Gartner Research Director, Elise Olding! Elise has been heavily studying the science of motivation and engagement with the power of people. In this week’s episode you can be sure to learn about:
This was a great week filled with user-participation and questions! Check out the full video below:
You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.
The gamification of marketing is an undoubtedly powerful tool at our disposal and it’s definitely needed now more than ever, according to a recent study. But how can the average organization employ some of these tactics and most importantly, how will anyone know that marketing gamification even works? Luckily, you won’t have to reinvent the test-drive or make people dance in front of a vending machine to find out.
GSummit SF 2013 will have many great sessions dedicated to marketing gamification and here are my top talks you won’t want to miss.
Gaming the Twitter System The following post is by Keith Lee and originally appeared on Associate’s Mind A couple of days ago I received an email encouraging me to cheat: It was from Twitter. Here is the pertinent part of the message: Twitter was offering two methods of advertising. Neither involved any sort of ad placement or banner placement….
In the recent months, efforts to combine gamification and training programs in the corporate work environment have been gaining steam. With news such as TrueOffice hitting the headlines and major companies like Deloitte embedding gamification into their training programs, gamified training is soon becoming the new lingo in corporate speak.
By 2014, more than 70 percent of Global 2000 organizations will have at least one “gamification” quote by Gartner. You probably just read that quote wrong; reread it! While a significant number of people in the gamification community are quick to reference a variety of Gartner’s gamification quotes, they do not quite mean anything to us right now in 2013. However, one analyst at Gartner has made significant strides in the research field on gamification and has relevant information to share now. Enter: Elise Olding.
Gamified compliance training app TrueOffice is on a hot streak lately as they’ve just announced a new partnership with Thomson Reuters shortly after news of their $3M Series A Funding.
The gamification of recruitment has been a very creative way to find and bring talent to your company without going through a costly recruiter. Given the recent success of recruiting games by Dominos, Quixey, and even the Air Force, it’s become clear that using games can be a viable strategy. One startup by the name of Wibidata took this idea to the next level and hired a game designer to create a Portal 2 game mod that would get over 75,000 impressions and 100 qualified job applicants in a single week.
The folks at Keas have been working hard at improving workplace productivity by focusing on making corporate wellness more engaging. Yesterday, they’ve unveiled the Keas 360/365 Platform to deliver a new product ecosystem and enterprise platform that will engage its users with healthy habits in and out of the workplace.
Possibly taking some inspiration from the NFL, the LA Dodgers have created a new social rewards program to give out prizes and promote more fan loyalty online and at the field at Dodger Stadium
The premise is the same as most other social rewards: participate in the team’s social media accounts, compete in leaderboards, earn points, and redeem them for prizes.
Today is Thursday. Thursday qualifies as “almost the weekend” and therefore brings us that much closer to Superbowl XLVII between the San Francisco 49ers and Baltimore Ravens on Sunday. As the biggest televised event in America, you can be sure you’re going to see some interesting commercial and marketing techniques that go beyond the standard big budget commercials we’ve been used to. Superbowl gamification will play a big role in a number of these efforts so keep an eye out for the following from now until the big game.
If you’re still unsure of what gamification is or how it could help you in marketing or human resources, Gabe Zichermann will be providing two free expert gamification webinars to show you why gamification works for marketing and HR on February 5th and 6th, 2013.
Earlier today on Bunchball’s blog, the gamification purveyor has announced the release of Bunchball Nitro for IBM Connections. The new Nitro system is the second iteration of Bunchball on IBM’s Platform meant to encourage widespread adoption and usage by users.
Loyalty is changing and MOGL’s gamified rewards platform is really shining through. MOGL is a gamified loyalty platform that rewards users for dining out at restaurants by giving 10% cash back on select restaurants and donating a meal to Feed America for every $20 spent. Their new partnership with Virgin America will allow MOGL to power Virgin’s new Elevate frequent fliers dining program.
In their common endeavor to engage its employees, enterprises have been slowly embracing the concept of gamifying employee training programs and handmade cosmetics firm Lush is no exception.
Lush’s training program, Lush Quests bears the markings of a gamified training system where employees are introduced to Lush’s brand and products through an interactive story filled with challenges and rewards. Upon completion of the narrative, users are then given a 10 minute quiz to reaffirm what they have learned from the material. Thus far, over 2,000 Lush employees have completed this online training program.
