June 17, 2026
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Enterprise

GCo’s Picks: How Microsoft’s Ross Smith Redefines Productivity with Games

Sudarshan Gopaladesikan05 mins

GamificationCo has asked some its editors for their top sessions picks for GSummit SF 2013. Here is Sudarshan Gopaladesikan’s most anticipated session for GSummit:

I love risk-taking. As a junior in college, I have the notion that the workforce won’t allow me to take any risks because safe, but sure investments/ideas are less unpredictable to a company’s profits. Looking through the sessions at GSummit (all of them are great!), Ross Smith–Director of Test at Microsoft–will be speaking on how trust among colleagues can foster individual innovation, productivity, and risk-taking.

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Study: First-Person Shooters Can Improve Multitasking Ability

Ivan Kuo85 mins

Parents might have a tough time arguing against videogames if their kids begin to learn about all of the potential benefits from playing them.

Just a few days ago, we reported on a study which showed that dyslexic children could improve their reading skills and attention span by playing fast-paced videogames. Now another study has emerged, which has shown playing first-person shooter videogames like Call of Duty can improve multitasking abilities.

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How Companies Use Big Data & The Quantified Self Movement For Insight

Sudarshan Gopaladesikan109 mins

The quantified self-movement (QS) is a hot topic in 2013 and focuses on using sensors and other trackers to acquire self-knowledge for the end goal of gaining deeper insight about personal habits. For example, I use Nike+ to log my daily run performance. I also make a list of my diet for that day and compare it to how well I performed. I am hoping that after a couple of months of use, I can figure out what the optimal diet is for me before I go for a run or engage in physical activities such as sports. Other examples can include measuring coffee intake vs. productivity or sleep activity vs. diet. With the inclusion of Big Data—the ability to process large amounts of data quickly—people are looking to contextualize all the data available on their laptops, mobile devices, or even social media platforms.

Whether or not you are actively participating in the QS movement, companies are adopting the method to find new ways to measure performance metrics. By measuring employee activity through sensors, these new metrics will be aggregated to redefine what being a successful worker means.

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Bunchball Announces Nitro 5.0 Update to their Enterprise Gamification Platform

Ivan Kuo41 mins

Bunchball today announced the release of Nitro 5.0 with a graphical overhaul and a suite of new features, including Nitro Studio, for employee and customer engagement.

Nitro Studio is a new control center that will allow for easy management of Nitro’s gamification features. New features of Nitro Studio include:

  • Accessible drag-and-drop user interface design
  • Integrated analytics including reports and data visualizations
  • A universal search function that works across the entire Nitro program
  • Mobile-optimized interface with responsive designs that are compatible for mobile usage. 
Bunchball has taken strides to ensure that Nitro 5.0 is their most user-friendly version of their enterprise gamification software so far and to make it useful for users of all skill-ranges, and not just for high-level enterprise users.
To learn more about Nitro 5.0 and and the new Nitro Studio, read their official press release.
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Wufasta Aims to Reward Video Game Loyalty with Physical and Digital Prizes.

Ivan Kuo134 mins

Many people believe the video game console market is dead. In the face of growing mobile and casual games market, some would even go so far to say that traditional games are dead altogether. While we won’t know what the market will shape out to be just yet, there is one thing for certain: there are die-hard loyalists on each side of the spectrum and TechCocktail has recently written about a new startup wants to start rewarding these people.

Wufasta will be partnering with companies to produce branded promotions, reward gamers for completing in-game challenges, and even sponsoring professional completive gamers.

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Blitz Brainstorming Gamification Tool Fosters Organizational Creativity and Innovation

Sudarshan Gopaladesikan47 mins

If creativity is a muscle, then gamification is the bench press. Much of workplace frustration stems from being stuck on day-to-day problems that arise such as optimization of a large workload or maximization of quantified metrics such as sales. Organizational creativity is in great demand for companies, and Blitz—a speed-thinking process that brainstorms innovative solutions—may be the gamified answer to the knot in the creativity muscle.

Dr. Ken Hudson, former marketing director of American Express, created Blitz as a fast, easy way to bring people out of a production rut. The main idea is to create as many as nine ideas in about two minutes. He found that when he gave managers less time to generate novel ideas, not only could they do it, but also they did it in inspired ways. Blitz’s rules and platform combines energy with creativity and production to drive innovation.

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Microsoft SharePoint Gamification Potential: Temporary Fad or Trailblazer?

Heong Weng Mak26 mins

Whether you are a project manager of a fortune 500 companies or a small business owner, organizing a project can often times be a tedious and strenuous process. Thankfully with the advent of collaborative software such as Microsoft SharePoint, the days of conflicting information and miscommunication between projects are a thing of the past. Yet, while SharePoint has been adopted by almost 4 out of 5 Fortune 500 companies, spanning over 125 million users, the software is still not being optimized to its full potential. This is where gamification could play a leading role in rectifying these challenges by increasing end user adoption as well as boosting organizational productivity.

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Prominent Gamifiers – Naureen Meraj and Imran Sayeed of NTT Data

Ivan Kuo13 mins

Seeing a company’s employees in a fully collaborative and effective setting is extremely hard to come by these days. As businesses continue to promote cutthroat strategies to encourage individual performance, teamwork is almost non-existent. In fact, it may get so bad that simply communicating with colleagues over an internet chat-platform even becomes tiresome, which also isn’t helped by the fact that most of these communication platforms are hard to understand and difficult to work with.

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The War for Talent in the Enterprise with JP Rangaswami

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This past week’s guest is the Chief Scientist at Salesforce, JP Rangaswami! Robert has been working as an education researcher with the Gates Foundation and shares his knowledge on how games are affecting the American Education landscape. You can expect to learn about:

  • The ever-changing demands of modern work
  • Why the concept of generational gaps are becoming null
  • How to utilize existing corporate game cultures for gamification
  • The workspace disconnect of competitive employees working in teams. 
  • Salesforce’s strategy of focusing on engagement
Check out the video below for the full interview. Please note that a connection error occurs around starting at 9:58. Skip to 13:30 to resume for content.



Download this episode (right click and save)

Be sure to catch this week’s episode featuring lifehacker Jon Guerrera and learn to gamify your life and possibly land a job at Google.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

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GSummit 2012 Behind the Scenes: Josh Kramer

Ivan Kuo01 mins

(4/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Watch Josh Kramer, Founder of Leapfrog Builders, explain where he thinks the future of loyalty systems are:

To see more expert gamification videos, visit our Video  page or Subscribe to our YouTube channel!

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New Vendors Added to the Gamification Buyer’s Guide – 3/1/2013

Ivan Kuo02 mins

Need a place to start looking for gamification solutions? Our gamification buyer’s guide is a comprehensive database featuring numerous prominent companies, their vital stats, and a filtering system to find which company is right for you. Here are this week’s new gamification solutions added to the Buyer’s Guide:

  • FantasySalesTeam is an application that allows sales teams to run more engaging sales contests based on fantasy sports concepts.
  • Mobitto is a crowdsourced mobile loyalty app that rewards people for doing the things they like the most.
  • PAKRA works with you to understand the knowledge, skills and behaviors critical to maximizing your customers experience, and to explore opportunities for business improvement across all channels of contact

See the full gamification Buyer’s Guide for the complete list of gamification vendors. If you would like to be apart of the Buyer’s Guide,

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Maritz and Badgeville announce new partnership but what about Bunchball?

Ivan Kuo18 mins

Earlier this week, Maritz and Badgeville announced a new partnership that will allow each company’s gamification solutions to work in tandem. Clients of Maritz will now be able to track and influence user behavior across websites, mobile applications, and enterprise applications. Additionally, Badgeville’s clients can now access Maritz Solutions’ rewards and fulfillment services to offer a range of rewards for the Badgeville gamification systems.

The new partnership is further evidence of the growing need for employee engagement solutions in enterprise but what’s particularly interesting to note is that Maritz made this same exact announcement in 2010 but with Bunchball instead.

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60 Second Gamification Tips with Gabe Zichermann

Ivan Kuo11 mins

We’ve seen a lot of positive feedback for some of Gabe Zichermann‘s 60 Second Solution videos with EntrepreneurMagazine so we decided to start releasing our own Gamification Co series of 60 Second Gamification Tips with Gabe Zichermann!

Every week from now until GSummit SF 2013, we will be releasing a series of short gamification tips to help you on your path to gamification. Watch Gabe’s first tip below:

Make sure to subscribe to our YouTube channel for all the latest tip videos and gamification content we have to offer. You can check out our tip page on GSummit here:
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Introducing GFeedback: Free Startup Advice from Gabe Zichermann

Ivan Kuo03 mins

Startups are a big part of the gamification community because they’re paving the way to a fully gamified future but they’ll still need to existence in the future for that to happen!

That’s why we’re starting a new feature on Gabe Zichermann’s Gamification Revolution weekly online show, GFeedback! We will give one community-voted startup 5 minutes with Gabe: the founder will have to come on camera, present a concept, and ask design questions in 2 minutes and Gabe, with his guests and other show participants, can give feedback on that idea for the following 3 minutes.

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Chok! Coca-Cola’s Most Successful Hong Kong Marketing Campaign in 35 Years

Ivan Kuo63 mins

Coca-Cola has really been innovating with their marketing campaigns worldwide. We saw one Coke vending machine challenge mall visitors to dance for free Coke in South Korea. And another Coke machine challenged commuters to be James Bond in Europe to promote the release of Skyfall. Apparently, Coke isn’t done with using gamification for marketing as the Harvard Business Review blog shed some light on their Chok campaign — an initiative Coca-Cola claims to be the best Hong Kong marketing campaign they’ve accomplished in 35 years.

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