Games for Work and Life: What the Experts Said

Experts Talk Gamification for Work and Life Stanford Business School hosted what was probably the most insightful discussion on the current status and future of gamification. Margaret Wallace, chief executive of Playmatics, led the group discussion on gamification. The 5 speakers were Courtney Guertin, chief technology officer of Kiip; Rajat Paharia, founder and chief product…

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Gamification Pitfalls: Badge Fatigue and Loyalty Backlash

The following is an Op-Ed by Steve Bocska, CEO of Pug Pharm Productions Steve Bocska is the President and CEO of Vancouver-based Pug Pharm Productions, a technology leader in customer gamification, retention, and activation. Steve has an extensive background as a gameplay designer, designing highly successful video games for companies including Disney Interactive, Electronic Arts,…

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New Examples of Gamification Added to the GBase – August 24, 2012

This week in the GBase, we have three new examples for health and wellness gamification applications: Zombies, Run! – an immersive running game that has players running away from zombies to collect supplies and build up their virtual base Keas – an employee wellness application that places an emphasis on points, badges, and teamwork SlimKicker – is a gamified…

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