This week on the Gamification Roundup we have gamification enabling the opportunity to improve in a variety of ways. Gigya, which was once a widget company, has turned into a integrative social platform solution and now reaches a monthly user base of over 1 Bn. Prescription only iPad games have been developed for improving visual…
This week on the Gamification Roundup we are seeing the allure of gamification. BadgeVille makes another strategic partnership with Ant’s Eye View. Two startups and a university use gamification to reach out to prospective employees and students. Even support teams and corporate wellness initiatives are seeing strong reasons to go towards gamification. Read the full…
This week on the Gamification Roundup we have big news on incentivization and research. In addition to Badgeville’s recent partnership with BazaarVoice, now they are collaborating with Klout. Hearing news of this and an NY Times article on incentivizing civic behavior, we may soon have all our actions incentivized with the promise of glorious prizes…
Let’s picture a scenario: say you’ve been keeping up a goal of running 4 miles per week and have been doing so for a month now. Suddenly, work becomes too tiring, you have too many other things to do, and every other excuse you can think of breaks your running habit and you stop running….
For a few of the past 139 years that the American Public Health Association has held annual meetings, it has sponsored a 5K run to support wellness and bring attention to the importance of exercise in public health. It may seem that a game would be ill-suited for such a venerable institution (it was created…
There has been an influx of gamified fitness-based apps in the last year, all focused on helping users to lose weight, be healthier, live happier. Fleetly is a Canadian site that claims to make fitness “simple, friendly and fun.” Similar to sites like DailyBurn and RunKeeper, Fleetly uses social competition to motivate users and build…
Chronic back pain is a issue that affects the vast majority of Americans, whether your job is physically intensive or working at a desk. In fact, if you’re reading this on your computer right now, you might want to check your posture and how it’s contributing to your discomfort. Slouching not only causes back pain…
Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. Brostek speaks about gamification being…
Moderated by Gabe Zichermann, Chair of the GSummit, leads panelists Andres Moran of Earndit, Ron Gutman of HealthTap, Robert Plourde of UnitedHealth Group, Dr. Steve Kimmel Professor of Medicine at the University of Pennsylvania, and Dan Brostek of Aetna in a discussion about the changes in consumer behavior in health and wellness. An extraordinary amount…
Connie O’Brien of AXA Equitable speaks about a game designed by her company, an insurance company– and yes you heard that right– entitled “Pass it On.” The game was designed to instill an understanding in users of the value of life insurance, sales of which have been at an all time low. The company remains…
Two start-ups in gamification of health have merged to create Habit Labs and achieved an early round of funding. Buster Benson, creator of Health Month, 43 Things, and Locavore, has teamed up with Jen McCabe, founder of Y-Combinator backed health startup, Contagion, to get Habit Labs up and running. They already have a strong foundation with…
Editor’s note: Buster Benson is founder of Health Month, and previous creator of 43Things, 750Words, and Locavore. He has been working on gamification since before the term was coined, and recently sat down with contributor, Eric Bruenner, to share some ideas on using software to help us achieve mastery and accomplish our goals. Selections are below, and…
This is the full interview between Gamification Co’s Eric Bruenner and Buster Benson, continued from the selections. Eric: I used to be a writer and have been looking for a way to get back into writing. I stumbled upon your site, 750words.com, separately from gamification, but it’s use of gamification principles has gotten me writing…
As an attendee of Internet Week New York (IWNY), my eyes, ears and engagement tentacles were all focused on gamification. A few campaigns featured gamified elements, and United Health sponsored an event with some strong elements of gamification. Day 1 at the IWNY HQ proved to include gamification in a subtle way, which means there…
Last week, Keas came out of stealth to reveal a gamified business that aims to engage individuals in the quest to get more fit. The company was founded by George Kassabgi and Adam Bosworth in 2008, who previously worked heading up the Google Health program. The site has already gone through a 12 week pilot at…
